Already have a professional business website?

If your business already has a website, then you’re on the right path to generating more money through the amazing benefits of promoting your company online. On the other hand, if your company still doesn’t have a professional website, then many could argue it doesn’t exist. Well, it might physically exist, but if it’s not a click away on the Internet in today’s digital era then it basically doesn’t exist in the eyes of most people. Agree?

Having a professionally designed business website is the first step in ensuring that your company can succeed in today’s online world. Want to learn more? Read about the Top 5 must-have digital tools to take your business online.

From this point forward, let’s just assume you already have a business website. Great! “Now what?” you may ask yourself, “How can I make money from my website and generate leads?” That’s exactly what I’d like to help you with, so let’s get to it.

Intro To Website And Email Marketing Lead Generation

The five basic steps for generating leads are as follows:

1) Create landing pages on your website, 2) Drive traffic to your website, 3) Attract your online visitors by offering them valuable information & tips to help them solve their problems, 4) Capture their information (convert them into leads), and 5) Follow-up with them via automated e-mails. 

Take a look at these great tips and statistics on the importance of not only doing online marketing but on focusing on inbound marketing techniques to allow users to find your company naturally online. 

5 Steps to get started:

Bloominari is happy to present at the San Diego Web Designer's Monthly meetup event on Thursday July 31st, 2014.

For the month of July, we will have an interactive showdown between WordPress and Joomla- the two most popular content management system (CMS) platforms.

Phelan Riessen of Digithrive will go head to head with Jaime Nacach of Bloominari on theme design, plugins and extensions, customization, limits, security, challenges and more.

Learn more at the San Diego Web Designer's Meetup.com group

SIGN UP DOWNLOAD SLIDES

Take your business to the next level with 3rdSpace‘s series of digital marketing workshops!

Jaime Nacach and Justine Dolorfino (Bloominari) and Ryan Berg (Ryan’s Creative Universe) will explain what digital marketing is and how small businesses and entrepreneurs will benefit from using tools like websites, social media, and email marketing to build brand awareness and drive traffic.

Whether you’re just getting started or already have an existing website and online presence, Jaime, Justine, and Ryan will help you make sure that your digital marketing is making a great impression.

Choose one or all of the workshops to attend, depending on your needs:

• Wednesday, August 6, 6-7PM: Introduction to Digital Marketing Strategy and Branding
• Wednesday, September 17, 6-7PM: Effective Websites and Email Marketing
• Wednesday, October 8, 6-7PM: Marketing with Blogging and Social Media

Each workshop will cost $10. Time will be reserved at the end of each event for questions, brainstorming, and networking.

RSVP today to reserve your spot   

See our event on: Facebook | 3rd Space | Eventbrite

Whether you’re preparing to launch your small business or have been open to customers for years, it’s never too late to get started with social media!

This post will focus on quick and cost-effective ways to use social media to help customers learn about you, monitor conversations about your company, track reviews and comments, and improve your business.

1. Control your digital footprint and help customers find you.

Make sure your business is easily found online and that all of your key information is up to date by setting up your business on Yelp, Facebook, and Foursquare. These networks allow customers to share information, tips, and reviews about businesses and to share where they are with their friends.

Even businesses without a brick-and-mortar location can benefit from claiming their brand names online. Make sure to add a well-written description that includes keywords people may use to describe your business, like ‘brunch,’ or ‘web development.’ Users who search for these keywords may find your business this way.

Intro

It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.

1. Website

Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.

A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many businesses today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here are 5 reasons why you MUST get one immediately:

Reasons your business must have a website:

1. Everyone is looking for solutions to their problems online, is your solution there too?
2. The majority of people research the Internet before they make a purchase.
3. It’s an opportunity to start building a relationship and trust with your users.
4. People can learn about your company while your physical store or office is closed.
5. Your company can be perceived as greater, bigger or more professional (based on your web design, online content, portfolio, testimonials, and much more)

Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?

Let me first start by sharing with you that this is the first time I’ve ever written a blog post, so bare with me if things aren’t perfect just yet. I’d love to introduce myself, but it’s probably best we’ll do that later. I invite you to checkout www.jaimenacach.com to learn more about me and my marketing, design and small business consulting experience.

After attending a great event last night titled “Branding: How to tell a better story” which featured four panelists who are in the marketing and branding field, I felt inspired to change my original first post topic and write about what me and my company are all about. Hope this is a great way to start off this blog, where we’ll be constantly posting about marketing trends, technology, design, tips for small business, entrepreneurship and other relevant content.

Branding and Brands

The event focused on discussing the future of social media, what a brand is, what’s the difference between branding and brands, great examples of successful and unsuccessful companies who’ve created positive or very negative experiences with their customers and much more. Yet, at the end of the night I asked myself, what are the key takeaways that I can take from all these conversations and apply to Bloominari?

Today Bloominaris turns 9 years of a succesful & great relationship with Balensi's Institute - Skin Care & Spa.

Since 2004 Jean Michel Balensi, the owner of Baleni's Spa, has been working with Bloominari.com for the marketing of his business. Initially we created his company's website, and soon we expanded our services by designing for him a spa menu, business cards, postcards and many other graphic design products. 

Today, its website has gone through a third redesign, we have designed over 50 postcards, three beautiful brochures, two gift cards, two different business cards, many banners, and many other products. Checkout Balensi Spa at www.balensispa.com and read our testimonials