Displaying items by tag: technology

What are Campaign URLs, anyway?

If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!

But what is a campaign URL, exactly, and why should you use one?

Online Marketing 101

Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.

The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.