- "How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted"
- "The number of likes, shares and comments a post receives from the world at large and from your friends in particular"
- "How much you have interacted with this type of post in the past"
- “Whether or not you and other people across Facebook are hiding or reporting a given post”
Unique, exciting content like links, videos, and images get a boost, too.
What does Facebook’s algorithm hate?
Posts are less likely to be shown in the News Feed if they’re spammy, repetitive, text-only, or hidden by multiple users. In particular, the most recent algorithm updates are intended to cut down on overly promotional posts, like:
- "Posts that solely push people to buy a product or install an app"
- "Posts that push people to enter promotions and sweepstakes with no real context"
- “Posts that reuse the exact same content from ads”
Begin creating successful and visible Facebook content
It can be challenging for Facebook marketers to find that sweet spot when creating content.
Make sure you’re writing social media content that gets noticed by using language and a tone-of-voice that’s relevant to your audience.
Keep in mind whether your content is relevant to your target audience, if you have an exciting image, video, or link to accompany your content, and if it’s similar to content that’s performed well in the past.
How do you feel about Facebook’s News Feed algorithm? We’d love to hear from you! Leave a comment with your experiences marketing on Facebook and let’s chat!
Photo by Wordtracker - learn more about EdgeRank, Facebook's algorithm
