This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
A lot of things make a website look good. One site can draw you in with stunning images. Another makes your jaw drop with how it plays with fonts. Then there’s the way it uses color, which pretty much brings a website to life.
Color, indeed, plays a crucial role in making a website look pretty. However, there’s more to color as used in websites than meets the eye.
Many of us may not realize it, but the colors as used on any one website are also meant to elicit certain reactions, emotions, and attitudes from the people who visit them. At least that’s what color psychology is telling us.
The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.
When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?
Content. You’re right!
The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."
It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.
I’ll be straight up with you: Most people frown at site audit. Why?
It’s boring, time-consuming, and technical. But it works!
If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.
Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.
Are you leveraging Google Ads to drive customers and sales to your local business? Creating ads on Google Ads (formerly Google AdWords) platform work really well for local businesses.
After all, Yelp’s research shows that 86% of consumers use the Internet to find a local business and 29% of consumers search for local businesses every other week.
Large companies like Wal-Mart, OfficeDepot, and McDonald's have acquired hundreds of thousands of customers via their highly-targeted local ads.
But don’t be moved by that, small businesses are running profit-generating ads every day on the same platform. So what are you waiting for?
Businesses are embracing email automation. Why?
It’s one of the best ways to get significant results without working extra hard. Once you set it up, it runs automatically, generating customers and sales for you.
With the right automated email, you can achieve engage your audience, and deliver a better customer experience.
Automated email marketing is designed to improve customer lifetime value. For companies, this involves taking prospective customers, new customers, existing, and existing customers on a path — and helping them to see the value in your brand/product.
The truth be told: customers expect an authentic dialogue instead of a blanket advertising. Automated email campaigns live up to this claim. Why?
Did you know that Google makes changes to its search algorithm almost every day? Yes, it does. Even though these are not major updates, they’re all aimed at improving search results for the user.
As a website owner, you should stay informed about the latest trends in search. Why? Because ignorance of a factor could lead to a penalty.
Worse, you could violate a new rule set by Google and experience a minor or major drop in organic website traffic and rankings.
What proactive measures are you taking to prevent such events? How do you get on Google’s good side while improving user experience?
With 2018 in full swing, here are the top 5 Google search ranking factors that will influence your search rankings in real-time:
As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.
Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?
Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.
Over the years, as automation became popular, marketers tagged it “robotic.”
You have probably read articles where the authors talked about how automation lacks the emotion that's important in human interactions. But these criticisms are unjustified!
With automation, marketers don't need to engage in tasks that are time and energy consuming. In the Automation in the Workplace 2017 report, 59% of respondents estimated they could save 6 or more hours a week when repetitive tasks are done by automation.
Apart from this, automation eliminates human errors and makes important information available in order to turn prospects into customers and serve current customers better.
But in what ways does automation improve your business? Let’s consider a few ways:
To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.
If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.
According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.
For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.
The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.