Monday, 14 March 2016 12:44

Five Web Usability Tips for a Fresh and Sticky Website

Before deciding on investing in a new website,  don’t forget to do your research.  Your goal is to build an attractive, informative, fresh, and easy-to-remember site.

Keep in mind that your site is one of the most important marketing tools you have.  It’s the tool that helps you inform your clients, connect with them, and sell your products.

Most entrepreneurial books and business consultants emphasize the importance of innovation: you must offer something that’s at least ten times better, cheaper, and more unique than your competitors. Otherwise, your chances for survival are low.  

In short, your site is:

  • Your business´s face to the world
  • Your virtual platform to provide services
  • Your marketing tool to attract clients

Once you have selected a competitive marketing agency make sure they are knowledgeable in web design and web usability.

What do we mean by web usability?

According to Jakob Nilsen’s article “Usability 101”, usability is a quality attribute that assesses how easy user interfaces are to use.  The word "usability" also refers to methods for improving ease-of-use during the design process.

Nilsen defined usability through 5 quality components. Here is one helpful tip for each category:

Learnability: How easy is it for users to accomplish basic tasks the first time they interact with the design?


Tip #1: Count the number of clicks the user must make in order to accomplish his goal

Efficiency: Once users have learned the design, how quickly can they perform tasks?

Tip #2: Make the design easy to navigate

Time yourself using the site and have a small pilot test, 5 is a good number of people to use for testing your site.

Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
Google is a great example of practicality and simplicity.


Tip #3. Ask your pilot group to come back to your site and see if they remember how to use it

Time them and see if they spend less time accomplishing the same goal.

Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?

Tip #4: Ask the user to record errors. How many times did they make mistakes?

Amazon.com Online Shopping for Electronics Apparel Computers Books DVDs more

Satisfaction: How pleasant is the experience while using the site´s design?

Amazon does a great job helping their users remember what they like and take them to the right place.

Tip #5: Make sure you are not using the following types of design:

  • Autoplay animation
  • Music without a pause option
  • Blinking banners
  • Flashing bright colors
  • Annoying popups

Nowadays, it is quite easy to create your own free site.  These build-your-own website tools usually offer templates with little or limited design and without web usability in mind.  As a result, companies really struggle to keep the sites running efficiently.  If your site looks like a Christmas tree, please hire a professional. 

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Cosette Oropeza

Cosette brings to Bloominari her passion for helping small and medium enterprises on how to initiate and grow their businesses. Throughout her career and work experience in Mexico and the USA, Cosette has learned what it takes to turn ideas  into reality through the project design and management process.
During her time in the USA, she joined the Organization of American States in order to strengthen their educational programs, while concurrently obtaining her MBA at Johns Hopkins University. Upon completing her studies in the US, Cosette moved back to Monterrey Mexico, eager to join strategic partnerships that would allow her to coordinate programs focused on helping to develop a vibrant economic environment in the Latin American Region.
Tecnológico de Monterrey - a renowned Mexican university - took interest in her and made her the university's programs manager. She coordinated the design and development of multiple online platforms to support the operation of training programs tailored to business leaders, while also extensively traveling through Latin America, Africa, and Asia. Additionally, Cossette has also had the opportunity to work with marketing directors from global companies, such as FedEX, Cemex, Microsoft, Google, and BBV Bancomer in support of nationwide marketing strategies.
At Bloominari, she found a hands-on account management role that gets her closer to business leaders and allows her to share her expertise in business, marketing, and communication strategies.

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