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Monday, 08 May 2017 07:00

Ways to Prospect More Effectively

Sales play a crucial role in bringing in cash flow into the business.

Without it, a business cannot sustain its daily operations and would eventually fail.

One of the most important and initial steps in sales is prospecting – which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision. This step is pivotal in closing deals and as such, must be executed on time and properly to ensure success. In fact, statistics says that the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.

In this infographic, we will help you improve your prospecting process so that you can find leads that you engage with and convert into customers more effectively.

Published in Marketing & Strategy

“Sitting is the new smoking”, is the new catchphrase in the medical community. But just as a sedentary lifestyle is detrimental to health, a static online presence is unfavorable for healthcare professionals, especially those looking to grow the number of patients coming through their doors.  

Today´s competitive environment demands doctor´s offices, dentists, plastic surgeons and physical therapists, to adopt and adapt dynamic inbound marketing techniques traditionally used by small businesses.

Published in Marketing & Strategy
Wednesday, 09 December 2015 13:50

How to Evaluate Online Marketing Proposals

I recently met a friend of mine, whom I had not seen in years. So much so, that he did not know I had founded an online marketing agency. He had married his college sweetheart and moved to the East Coast. As we were catching up, he shared that he had recently launched a business and hired a local online marketing agency. Then he asked me to take a look at their proposal, since he valued my opinion and “knew nothing about the Internet”.

The incident got me thinking about how hard it for a small business owner to evaluate an online marketing proposal. Though savvy businesspeople know that moving their advertising dollars from print and traditional media to the digital arena is necessary, they often lack the tools to assess what they are being offered and what to expect. If you have been looking for an online marketing agency and reading proposals, this is what you should consider…

First things first

Hopefully, before you were presented with any strategy or quote, you met with the agency. On that meeting, you should have had the opportunity to share information about your business and the goals you wish to accomplish with the campaign. The agency must describe their services and explain how they can help you achieve your vision. Though I am evidently a tech fan, I really prefer to meet any potential clients in person, which lets me get a better sense of the business and the people behind it.

Published in Marketing & Strategy