A lot of things make a website look good. One site can draw you in with stunning images. Another makes your jaw drop with how it plays with fonts. Then there’s the way it uses color, which pretty much brings a website to life.
Color, indeed, plays a crucial role in making a website look pretty. However, there’s more to color as used in websites than meets the eye.
Many of us may not realize it, but the colors as used on any one website are also meant to elicit certain reactions, emotions, and attitudes from the people who visit them. At least that’s what color psychology is telling us.
Still looking for a great web designer or agency for your new website?
After the great success of part 1, we're happy to share with you the second part of our 60 questions post.
In fact, part 1 of our questions and answers is currently in the top 3 most popular posts in our entire blog, so you can be sure these other 30 questions and answers will provide even more value if you're considering hiring a new website developer or marketing agency for your business or organization. If you haven't read part 1, don't worry you can read it here, before or after this post.
The reason these questions work is after 15 years of experience in building websites, I've gotten to understand what business owners not only want but need in a company website. These 60 questions will guide you through the foundations of building a website so you can ask the appropriate questions, get the answers you really need to hire the right web designer or agency for you and sound smarter while doing so!
The questions are divided into six categories:
In a highly competitive market, a well-made logo can put your business on the map!
When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.
Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.
Don't know where to start? Review these five options for making a logo and building your brand:
Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.
Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!
Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.
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Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.
We all know that it’s hard for people to take and follow their own advice, but we also know and think that it’s ironic not to do so. For this reason, the Bloominari team decided it was time to invest the time and effort required to follow our own advice, and put into practice what we preach about web design, web trends, and web conversion tactics (and what we already do for our clients).
So we decided to overhaul and redesign our website to bring it a brand new look and feel. We made it much more user friendly, and easier for everyone to understand what we offer and how we can help their businesses bloom!
When starting your business from the ground up you may already have any idea of what it is you want as a logo.
But you may not be sure on what color or typography you want to use.
You may just think it’s not as important when it definitely is.
In a past blog, we talked about how different brands have their “special color” and how we react to them. Scientists have proven that color evokes an emotional reaction in us.
What do we want people to feel when they see our brand? Make sure you know the meaning of the color!
For example, green has to do with nature, life, renewal, freshness, money, banking and safety.
Many fast food chains use the color red because it’s a color that evokes hunger. It also gives you a feeling of energy and power but is also associated with passion, desire, and love.
Many politicians use blue on their logos because it symbolizes trust, loyalty, confidence, intelligence, faith and truth. It’s a color that produces a calming effect.
Orange is associated with joy, warmth, sunshine, balance, creativity, and health. It gives you a feeling of optimism and rejuvenation.
Not many people use this color for logos but if you want to evoke any of the above words maybe orange is your best bet.
Typography is also an important role when it comes to branding. Why? The brand is what identifies the product, service, person or place and gives it its unique personality.
New York-based designer James Puckett had a great explanation: “I always tell people that the difference between good typography and [bad typography] is the difference between work that looks professional and works that looks like someone threw it together in MS Word. One reason Apple’s stores look so good is the careful and consistent application of [the typeface] Myriad. But Kmart’s careless mashup of Helvetica, Gill Sans, News Gothic, and Gotham looks like, well, Kmart.”
A serif type has a small decorative line added as an embellishment to the basic form of a character (a character is a letter or number). The most famous serif typeface is Times Roman. It’s a typeface characterized by its more traditional and elegant feel.
A san serif typeface is one without the end stroke. The most famous san serif is Arial. It’s easy to read when looked at from afar and has a clean look. It’s a typeface that has a more modern feel to it.
There’s a lot that goes on in a graphic designers mind when it comes to branding. It may seem like a simple task but everything has its own meaning, from color to what typography you are using.
Make sure you're evoking what you want your customer to feel when they see your brand.
There are lots of free apps and web tools out there that cater to creatives. Some of them are absolutely great. Others are total duds.
To save you some time (and frustration) I have put together a short list of great tools we use.
Give them all a try and hopefully some (or all of them) give you a leg up in your next project.
Beginner designers too often feel the need to overdo their designs attempting to make them look artistic or elaborate.
We have all heard the expression “less is more”. Usually, this is said to mean ‘cheaper is better’. In truth, however, “less is more” isn’t about spending less money.
It is about achieving better design through simplicity. It is about finding the greatest impact through subtraction and restraint.
Newborn creatives try and mask their infancy with flashy graphics and elaborate typefaces. I too, was guilty of this when first starting out.
All this really does, unfortunately, is overcrowd and overcomplicate the piece. Just because a design is simple doesn’t mean its basic or uncomplex. '
Having too many elements in design gives the viewer too much to digest and takes away from the other elements in the piece and the design as a whole.