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So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.

You need to grow your business through advertising.

And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.

Published in Marketing & Strategy

Generate more leads with a more robust Facebook marketing strategy

Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles. 

A Multifaceted Approach to Facebook Marketing 

Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.

Published in Marketing & Strategy

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising.

In this live workshop, our company's founder spoke at Downtown Works in San Diego on October 5th, 2016 about how to use Facebook via paid advertising in order to capture leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work?

We showed our live audience how in 3 easy steps.

Published in Events

Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Published in Marketing & Strategy

Analyze the Success of a Facebook Ad Campaign Using These 4 Steps

Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign

In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.

Published in Marketing & Strategy

Know and understand your audience better using Facebook Insights

Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.

Published in Marketing & Strategy

Woobox, 22Social and Agorapulse software comparison and review

Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest?  Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.

Published in Marketing & Strategy

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.

Published in Marketing & Strategy

Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.

But first of all:

Why are Facebook Ads effective for reaching decision makers?

  • Facebook offers a huge audience with a super long reach
  • Facebook's advertising platform and tools offer super-granular targeting capabilities
  • There's an option to target people by job title, position, industry, education, and the education field.
  • There's plenty of B2B categories (which allow you to distinguish between people who are interested in tourism and those who work in the Hospitality Industry, for example).
Published in Marketing & Strategy

In a 2015 study, 59% of small businesses reported that they did not receive an ROI from their social media strategies.


That is a shame.

And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.

Published in Marketing & Strategy

Messenger is evolving into a full blown content platform… and taking on your phone number 

There was a time when asking for a phone number meant something.

It took some courage, it established hope, it was a test of sorts… Would we get a fake? Would the other person answer when we called? Exchanging phone numbers could be the beginning of a fruitful relationship, or of a harassment nightmare. Once people obtained ours, we had no control.

Now Facebook proposes to change everything.

The premise: It´s easier to know a person´s name than their phone number. So why go through the trouble of asking? Not only is that uncomfortable, but using the name as a reference is a more effective way of getting in touch.  

Published in Marketing & Strategy

Facebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource.

The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience.

Read on for 10 less heard-of reasons you should advertise on Facebook!

Published in Marketing & Strategy

Forty-one percent of small businesses in the United States use Facebook.

That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.

The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.

But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.

Published in Marketing & Strategy

You may or may not have heard about the “significant” Facebook News Feed algorithm shift that occurred in April. You may or may not have noticed a decline in Likes and comments on your business’s Facebook page.

Whether or not you know about this change - it’s affecting you and your business.

But before you start to blame yourself, your social media marketing manager or your social media agency, I’d like to explain why it’s not their or your fault, and what steps you can take to counteract these changes.

Understand that Facebook often refines the News Feed algorithms, then tests how useful and satisfying the changes are to users. This is a common practice and will continue to happen. Twitter and other social media sites do the same thing. (It’s a way for them to keep their sites from becoming irrelevant.) This change in April, however, was created to please people users, not business users.

What Was April’s News Feed Shift?

The main point of this News Feed adjustment was to bring Facebook back to an online, social place that is centered around friends and family, not businesses, organizations and public figures. To put it bluntly: This is not a business-friendly change.

Published in Marketing & Strategy

Facebook is a great, cost-effective way to drive traffic to your small business. The platform offers many different ways for you to reach potential customers, too! We’ve covered the basics of creating a boosted post or ad on Facebook, but today we’re going to highlight the best Facebook ad types that you can use for your small business.

Why are there different types of Facebook ads?

Facebook can’t show your ad to everyone. In addition to it costing a fortune, showing your ad to people who are unlikely to take action would be a waste of money.

Instead, Facebook creates a pool of potential people based on the targeting you select. Facebook will then choose who to show your ad to based on the type of ad you select.

This means that if your desired goal is to drive people to your website (a more general outcome), Facebook will show your ad to people who would be different from the people who’d see your ad if your goal was to get people to claim a coupon offer (a more specific outcome).

So when you create a Facebook ad, think about what’s most important to you. And if you’re not 100% sure what kinds of outcomes would be beneficial, we’ve got you covered!

What kinds of Facebook ads will boost your small business?

Website click ads are primarily used for driving traffic to a page of your choice. Your destination could even be a 3rd party page, but ideally you’d want to send the traffic to your own proprietary website. Facebook will show your ad to people who are more likely to click on it; the more relevant your ad is, the cheaper each click will be.

This type of ad is great for improving brand, event, offer, or product awareness. If you’re doing any kind of pixeling on your website (i.e., for ad retargeting), website click ads will help you grow the audience for that campaign as well.

Website conversion ads are primarily used to generate visitors who are most likely to take final actions and convert on your website. The more relevant your ad is, the cheaper each conversion will be.

While both website click ads and website conversion ads will send traffic to your website, people who are likely to click on your ads are not necessarily people who are likely going to convert. So if you know that conversions are essential, consider an ad optimized specifically for them.

If you’re interested in running website conversion ads, check out our blog post on Facebook conversion tracking!

Published in Marketing & Strategy
Wednesday, 18 March 2015 14:02

How To Set Up Facebook Conversion Tracking

If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.

Luckily, this is easy for us to fix. Follow these simple steps to gain better insights into your company’s ad performance!

Why should I add conversion tracking to my website?

Facebook conversion tracking helps you understand:

  • How many ad-referred visitors are taking action on your website
  • Which ad or boosted post is leading to the most conversions

Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct results of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.

All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:

  • Purchases of a product are tracked via visits to a unique thank you page.
  • Sign-ups for a mailing list are tracked via visits to a unique thank you page.
  • Views of a key page, like a unique whitepaper download page, are tracked by visitors to that specific page.

You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.

How do I set up Facebook conversion tracking?

  1. Go to Conversion Tracking and click on create a pixel.
  2. Facebook will ask you what kind of conversion you’re tracking. Select from Checkouts, Registrations, Leads, Key Page Views, Adds to Basket, or Other Website conversions.
  3. Give your pixel a name that you’ll remember.
  4. A box will pop up called view pixel code. Copy its contents.
  5. Go to the page you’re using to track that conversion and paste the code inside the tags. Save the page once you’re done. 
Published in Marketing & Strategy
Wednesday, 18 February 2015 16:00

Facebook Boosted Posts Vs. Ads

 Facebook Advertising: Should You Use Boosted Posts, Ads, or Both?

Many small businesses are looking to Facebook as a cost-effective way to get their content, deals, and offers in front of new potential customers. In this blog post, we’ll walk you through the two main ways of advertising on Facebook — boosted posts and ads — and give you the knowledge you need to get started!

Boosted Posts

If you’ve posted anything to your business’ Facebook Page, you’ve probably seen a blue button, reading “Boost Post,” in the lower-right corner of each post. Clicking on this button will begin the boosted post creation process.

Boosted posts enable you to easily get a larger audience for a single specific Facebook post. Since you can include as much or as little information as you want in your post, you can make your paid content very informative. You’ll instantly see how many more people you can reach with a boosted post than an unboosted post. 

Published in Marketing & Strategy

Have you ever wondered why you don’t see every single post from your Facebook Friends or the Pages you’ve Liked? Or why your company’s posts aren’t seen by everyone who’s liked the page?

Social networks, by the numbers…

The average 18–49-year-old Facebook user has at least 200 Facebook friends. And, as a whole, the average Facebook user creates 90 posts per month, which works out to an average of 3 posts per day.

Facebook doesn’t use a chronological timeline, in which you see every single post from every Friend. If they did, though, perhaps we could conclude that the average user would have to sift through 600 posts per day!

In comparison, the majority of Twitter users are following less than 50 people. However, the Twitter user creates an average of 4.422 tweets per day or 132.66 tweets per month.

Twitter does use a chronological timeline. However, the math works out to be an average maximum of 221.1 posts per day, fewer than the average daily Facebook feed.

What is Facebook’s algorithm, anyway?

Facebook uses a proprietary algorithm to determine what posts show up in your News Feed. This is intended to provide a better experience for the user; after all, 600 posts per day is a lot!

The algorithm is constantly being updated; fortunately for us, Buffer is keeping track of all of the relevant changes!

What does Facebook’s algorithm love?

First, here are four key factors that make it more likely for the algorithm to show you a post: 

Published in Technology
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