Generate more leads with a more robust Facebook marketing strategy

Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles. 

A Multifaceted Approach to Facebook Marketing 

Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.

Know and understand your audience better using Facebook Insights

Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.

Woobox, 22Social and Agorapulse software comparison and review

Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest?  Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.

Forty-one percent of small businesses in the United States use Facebook.

That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.

The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.

But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.

You may or may not have heard about the “significant” Facebook News Feed algorithm shift that occurred in April. You may or may not have noticed a decline in Likes and comments on your business’s Facebook page.

Whether or not you know about this change - it’s affecting you and your business.

But before you start to blame yourself, your social media marketing manager or your social media agency, I’d like to explain why it’s not their or your fault, and what steps you can take to counteract these changes.

Understand that Facebook often refines the News Feed algorithms, then tests how useful and satisfying the changes are to users. This is a common practice and will continue to happen. Twitter and other social media sites do the same thing. (It’s a way for them to keep their sites from becoming irrelevant.) This change in April, however, was created to please people users, not business users.

What Was April’s News Feed Shift?

The main point of this News Feed adjustment was to bring Facebook back to an online, social place that is centered around friends and family, not businesses, organizations and public figures. To put it bluntly: This is not a business-friendly change.

Have you ever wondered why you don’t see every single post from your Facebook Friends or the Pages you’ve Liked? Or why your company’s posts aren’t seen by everyone who’s liked the page?

Social networks, by the numbers…

The average 18–49-year-old Facebook user has at least 200 Facebook friends. And, as a whole, the average Facebook user creates 90 posts per month, which works out to an average of 3 posts per day.

Facebook doesn’t use a chronological timeline, in which you see every single post from every Friend. If they did, though, perhaps we could conclude that the average user would have to sift through 600 posts per day!

In comparison, the majority of Twitter users are following less than 50 people. However, the Twitter user creates an average of 4.422 tweets per day or 132.66 tweets per month.

Twitter does use a chronological timeline. However, the math works out to be an average maximum of 221.1 posts per day, fewer than the average daily Facebook feed.

What is Facebook’s algorithm, anyway?

Facebook uses a proprietary algorithm to determine what posts show up in your News Feed. This is intended to provide a better experience for the user; after all, 600 posts per day is a lot!

The algorithm is constantly being updated; fortunately for us, Buffer is keeping track of all of the relevant changes!

What does Facebook’s algorithm love?

First, here are four key factors that make it more likely for the algorithm to show you a post: