Still looking for a great web designer or agency for your new website?
After the great success of part 1, we're happy to share with you the second part of our 60 questions post.
In fact, part 1 of our questions and answers is currently in the top 3 most popular posts in our entire blog, so you can be sure these other 30 questions and answers will provide even more value if you're considering hiring a new website developer or marketing agency for your business or organization. If you haven't read part 1, don't worry you can read it here, before or after this post.
The reason these questions work is after 15 years of experience in building websites, I've gotten to understand what business owners not only want but need in a company website. These 60 questions will guide you through the foundations of building a website so you can ask the appropriate questions, get the answers you really need to hire the right web designer or agency for you and sound smarter while doing so!
The questions are divided into six categories:
In a highly competitive market, a well-made logo can put your business on the map!
When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.
Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.
Don't know where to start? Review these five options for making a logo and building your brand:
Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.
Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!
Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.
The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. Decades ago, we were restricted to what information was accessible to us though our limited resources and connectivity, but mobile phones, the Internet, social media, and many other technological developments have made it so that information is now readily available for us at the tip of our fingertips. Not only that, but finding these data has become faster, more accurate, more updated, and more accessible – no longer are we restricted to what is available in our surroundings at present.
This growing phenomenon is changing the face of consumer and business decisions. The evolution of customers as more tech-savvy individuals that demands almost-instantaneous delivery of what they want is not only affecting what businesses and industries should deliver to them, but on how to market products and services as well.
This is where the value of a great User Experience (UX) comes into focus – and will be substantial for the success of business in this rapidly and ever-changing marketplace. User experience is growing to be a major deciding factor for consumers in terms of what business to transact with, mainly because they are looking for the most comfortable or smoothest experience. This isn’t a new concept, but is gaining more attention in this digital age as it is a drastic shift in medium.
As you may know, Bloominari has been providing high quality digital marketing services to clients just like you in San Diego, California since 2004. However, today we’re excited to celebrate our designation as a Top 10 Web Design Agencies in San Diego by UpCity!
What Does This Mean?
UpCity’s Top Local Agency marketplace is a resource designed to connect small and medium sized local businesses with high-quality digital marketing service providers in their local area, allowing business owners to get the services they need quickly, from a service provider they can trust. The UpCity team independently reviews agencies across North America to determine the best service providers in each local market, ensuring that no matter where you are, great digital marketing services are never more than a click away.
Let’s have a little chat about your business’s website.
Did you hire a web design agency to build your business’s website when the company first launched, but no one has updated the website since?
If you visit your website on a cell phone or tablet, does it look the exact same as it does on a computer’s browser, making it difficult to view the text and navigate the site?
Does your site have very high bounce rates or very short session durations?
Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.
If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!
Photography and visuals help to quickly communicate with your target market and can create a magical, speedy sense of connection.
With a photograph, a consumer can quickly understand why they should be interested in something, how they make connections with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more.
When starting your business from the ground up you may already have any idea of what it is you want as a logo.
But you may not be sure on what color or typography you want to use.
You may just think it’s not as important when it definitely is.
In a past blog, we talked about how different brands have their “special color” and how we react to them. Scientists have proven that color evokes an emotional reaction in us.
What do we want people to feel when they see our brand? Make sure you know the meaning of the color!
For example, green has to do with nature, life, renewal, freshness, money, banking and safety.
Many fast food chains use the color red because it’s a color that evokes hunger. It also gives you a feeling of energy and power but is also associated with passion, desire, and love.
Many politicians use blue on their logos because it symbolizes trust, loyalty, confidence, intelligence, faith and truth. It’s a color that produces a calming effect.
Orange is associated with joy, warmth, sunshine, balance, creativity, and health. It gives you a feeling of optimism and rejuvenation.
Not many people use this color for logos but if you want to evoke any of the above words maybe orange is your best bet.
Typography is also an important role when it comes to branding. Why? The brand is what identifies the product, service, person or place and gives it its unique personality.
New York-based designer James Puckett had a great explanation: “I always tell people that the difference between good typography and [bad typography] is the difference between work that looks professional and works that looks like someone threw it together in MS Word. One reason Apple’s stores look so good is the careful and consistent application of [the typeface] Myriad. But Kmart’s careless mashup of Helvetica, Gill Sans, News Gothic, and Gotham looks like, well, Kmart.”
A serif type has a small decorative line added as an embellishment to the basic form of a character (a character is a letter or number). The most famous serif typeface is Times Roman. It’s a typeface characterized by its more traditional and elegant feel.
A san serif typeface is one without the end stroke. The most famous san serif is Arial. It’s easy to read when looked at from afar and has a clean look. It’s a typeface that has a more modern feel to it.
There’s a lot that goes on in a graphic designers mind when it comes to branding. It may seem like a simple task but everything has its own meaning, from color to what typography you are using.
Make sure you're evoking what you want your customer to feel when they see your brand.
There are lots of free apps and web tools out there that cater to creatives. Some of them are absolutely great. Others are total duds.
To save you some time (and frustration) I have put together a short list of great tools we use.
Give them all a try and hopefully some (or all of them) give you a leg up in your next project.
Maybe you’ve heard of a mood board. Maybe you haven’t.
It´s a fun tool used to gather artistic inspiration comes to mind when you are on the right track. If you picture some sort of hybrid weegie board, you might be a little further from the mark…
Whatever your impression of a mood board might be, it is something you should get to know and love. Making one can be quite fun all in its own, and designing/building/creating anything in a team without one can lead your projects down a serious path of misdirection.
A mood board is an assortment of images, textures, colors, and fonts all arranged together and used to define the overall style or ‘mood’ of your project.
If you create things for a living then I’m sure you already use cool stuff you’ve seen as an inspiration. A mood board is simply a more polished, cohesive collection of those cool things.
They are used all across the board (maybe pun intended). Creatives working in design, branding, photography, fashion, film, interior decorating and even wedding planning all use mood boards.
Be aware though, mood boards serve a broader purpose than pure inspiration.
If your work is for a client, then assembling a mood board together is how you let him or she get involved in the design process without them sticking a nose in trying to play art director.
It is how you guarantee that you are all on the ‘same page’ with the direction of the project.
You know that feeling in the pit of your stomach when you present a beautifully-designed piece of work only to have it unapologetically rejected because it didn’t have the right ‘feel’. Agreeing ahead of time on the elements in the mood board and having your client contribute images they like is how you all are in agreement of what that ‘feel’ should be.
There really isn’t a definitive structure for making a ‘correct’ mood board.
Usually, the elements are arranged in some sort of fashion collage. Whether they are strictly aligned to a grid or more loosely placed is dependent on your own style.