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In content marketing and social media, your headline is what will decide if your content spreads. Whether people click on your links and visit your content depends on your headlines – for the simple reason that your headline is often the only piece of your content that people see before they decide to click or not. 

You can invest all your money in your content – if your headlines suck, so will your social media and content marketing results.

Published in Marketing & Strategy

As of 2015, the Internet has become a virtually inexhaustible source of information. Choosing relevant topics to share with audience boasts our position as experts and makes us an integral part of the conversation.

But there is a lot to do in order to fulfill this role successfully: browsing for current, relevant and reliable information, organizing it in logical fashion, and distributing it through our social media channels.

This can all be summed up in a process called Content Curation, which entails:

1. Identifying

Finding out which topics pique our audience´s interest and investigating and gathering relevant sources of information.

2. Filtering

Evaluating and choosing relevant titles to share in accordance to our editorial line and the audience´s interests.

3. Distributing

Spreading the end result through our channels.

Clearly, this is A LOT of work…. Content curating tools were invented to automatize and ease this task.

Here are some you may want to try:

Published in Technology

A blank page can be intimidating.

Most people hate writing to begin with. Once you add in the extra weight of needing to write something informative and entertaining and professional that the world is going to see (like a blog post)… It can be so much that we give up before we even start.

It’s happened to all of us, and this is the number one reason that stops folks from creating the blogs they want to write.

What’s intimidating isn’t as much the known—the particular topic you are trying to writing about—as is the unknown. The unknown of how much you will need to write, how long you will be sitting there, how much energy you will have to expend to get through it all…

Published in Marketing & Strategy

Why Using ‘Smarter’ Words Is Killing Your Business

The best web copy is not the fanciest web copy. It’s not the copy with the most sophisticated words or even the copy that sounds the most ‘professional.’ The best web copy is the web copy that’s the easiest to understand. It’s as simple as that.

Big words and industry lingo are not easy to understand. They’re definitely not easy to scan. I’ve said it before on this blog and I know I’ll say it again, your prospects will breeze through your text, not dissect it. While those $25 words might make your text look rich with rhetoric, they’re also ripe with vague meaning and confusion. 

I get it. “I worked hard for this college education, I might as well put it all out on display, right?!” I used to fall into that trap. The bottom line though is you aren’t in the running for the Pulitzer Prize, you’re going after sales. Save your creative voice for the novel you plan to write.

Keep Sentences Short

Short sentences are gold. Solid gold. They’re easy to read. They’re easy to scan. They’re easy to understand.

If you naturally write in longer sentences and are struggling to keep them short and compact, try replacing every comma in a paragraph with a period. It will look a little weird. It may feel choppy. But it will be more affective and to the point.

This is not just my personal style. Human psychology dictates this. Our brains naturally pause every time we see a comma. We can’t help it, it’s how we’re wired to read. Meanwhile a period simply signals the end of a thought, not necessarily a complete pause. It’s much easier to power read a paragraph that’s broken up by periods instead of commas. 

Try it yourself. Write out a paragraph like you normally would (including commas), then go through and remove them or change them to periods. See how much quicker you can actually read it? It’s weird, but it works. 

Published in Marketing & Strategy