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The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.

When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?

Content. You’re right!

The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."

It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.

Published in Marketing & Strategy
Thursday, 08 October 2015 08:24

How to write memorable blog posts

When trying to write a compelling blog post, many professional content creators make a costly mistake. And I mean costly because original content is gold in terms of SEO, and when your titles are not read and your articles not clicked on (and much less shared), we have squandered the valuable opportunity  to be up there.

Granted. It is hard to deliver high quality content on a regular basis. But there is so much material online that lack of inspiration and “writers-block” can no longer be an excuse for us.   

Published in Marketing & Strategy

Everyone has a blog it seems like these days

Why is that?

Once upon a time blogs were reserved for your stay-at-home moms looking to share their favorite lasagna recipes. Now, every business—no matter what market or industry they operate in—is making a blog the focal point of their online marketing strategy.

Today the internet is overflowing with the benefits to your brand of having a blog, but I’ve broken those down into the 3 most undeniable, all-encompassing reasons why your business should have a blog:

Published in Marketing & Strategy