Tuesday, 12 May 2015 18:27

Social Media Hashtags and Hashtag Research

Hashtags, are defined as a # sign followed by a word or phrase; when the two are combined, it becomes a link you can click on to see other posts that include the same hashtag.

Want to see public posts for a hashtag? Copy and paste these links into your browser and replace “Bloominari” with the hashtag of your choice:

Why Should You Use Hashtags?

  1. Your readers understand what your post is about. For example, “We’re excited to bring #DeepDishPizza to our #LaJolla location!” makes it clear that you’re talking about a specific product and a specific location.
  2. You improve the chances that people outside of your immediate network (i.e., people who are not yet following your social media account) will find your post. Your post will appear with all the other posts that include that hashtag.

Use hashtags sparingly and only for the key topics or phrases — especially on Twitter! (Remember, those # signs still count as characters.) Instagram has a limit of 30 hashtags in a comment.

What Hashtags Should You Use?

When posting, think about including hashtags for:

  • your brand (e.g., #bloominari)
  • important services (e.g., #socialmediamarketing)
  • relevant events or holidays (e.g., #thanksgiving or #SDCC)

Depending on your industry, there may be specific hashtags that you may want to include that are unique to that community.

How Can I Find New Hashtags To Use?

Investing a couple of minutes into hashtag research can make a difference when it comes to your organic reach. You’ll be able to see what related hashtags exist for your relevant topics and, sometimes, see who social influencers are for those topics as well.

Here are a couple of different resources:

  • Hashtagify will show you ten related hashtags, recent posts, and top influencers for the hashtag.
  • HashAtIt will search multiple social networks for content related to those hashtags. This is especially helpful for you to see what content is already being posted so you can differentiate yourself from competitors.
  • Keyhole provides data regarding hashtags, keywords, and URLs in real time.
  • Tagboard searches for posts across multiple social networks and allows you to interact with those posts.
  • RiteTag helps you decide on the best hashtags to use for your content.
  • Trendsmap will show you trending hashtags and topics on a map.
  • Geochirp is another geolocation-based tool.
  • You can even do some hashtag research on Google+’s Explore section!

How do you find and use hashtags? Let us know by leaving a comment!

marketing lead generation

Enjoyed this post? 
Signup to get the latest in digital marketing, design, technology, automation and more great tips once a month. Unsubscribe anytime.

Want to share your expertise with our readers? Learn how to become a contributing author

Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

Rate this item
(1 Vote)

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.