The task of increasing organic traffic on your website isn’t always easy for businesses.

In fact, producing the right content that really meets the needs of potential customers or users and being able to reach these people are two of the biggest challenges, considering the high level of competition in virtually every industry.

That’s why SEO processes have become a major marketing tool for businesses that want to create awareness, acquire leads, and increase online sales.

Although these days there are many diverse and accessible advertising and marketing options for a company, they are also much more demanding.

In other words, the competition is getting stronger as the days go by.

The good news is that your competitors are already doing better than you are. One of the reasons why they’re your “competitors” is because they’re ahead of you in the organic ranking. Another reason, they’re smarter than you. Take it or leave it!

Therefore, knowing the keywords they’re currently ranking for which puts them ahead of you is important.

With this insight, you can develop a smarter SEO strategy to outrank them, or at least, double your organic traffic and revenue.

You can attract a lot of paying customers from your city, state, or country.

The truth is there’s no need spreading your marketing budget globally -- especially when your target audience is near you or prefers to visit a local store before buying a product?

According to Google, 4 in 10 people conduct a local search every day. As a business owner, the easiest way to reach these people and turn them into customers is by conducting a local SEO Audit to figure out their needs and behaviors.

Now, auditing websites can be a quite daunting and boring task for most people, especially for beginners. It’s a part of the business that most people wish they could ignore.

The process, however, is not as hard as a lot of people think it is. This post has simplified local SEO audit to eight basic steps.

These steps are very easy to implement and the aim of this is to ensure that local business owners are able to identify the problems on their websites which could be stopping prospects from visiting their store or placing an order on their online store.

Why Do You Need a Local SEO Audit?

You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.

What is the foundation that helps you to increase conversions and make more sales on your landing page?

Traffic!

Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.

Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?

Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?

If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.

Here’s the truth:

Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?

An effective way to do this is to advertise your business on Google Maps. What's the catch here?

People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.

Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.

What’s Google Maps Marketing? 

Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.

Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.

Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).

That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.

This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.

What’s Content Strategy?

On this post, we are going to talk about SEO (Search engine optimization) for your website and web pages. I know that the topic is urgent and evergreen not only for me but for all netizens.

Do you already have a keyword you want to rank for and a terrific piece of content? Great, then you’re already one step ahead of many others!

You need to optimize your page for Google so that it understands what your web page is about and why it should be placed on the first page of search results.

You will be surprised but it’s simpler than you think. Just follow my SEO advice below.

However, first, let’s make sure that all of us fully understand what on‐page SEO is.

Do you want to get your website on page 1 of Google?

Are you wondering how you can achieve that? Well, this is the right place to be! I’ve ranked dozens of websites on page 1 of Google, and you’ll learn how to do so shortly.

Why do you need to rank on page 1 rather than page 3? According to a study by Chitika, 92% of all Google search traffic goes to the first page results.

Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.

According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.

62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.

I’ll be straight up with you: Most people frown at site audit. Why?

It’s boring, time-consuming, and technical. But it works!

If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.

Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.

As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.

Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?

Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.