This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
If you've ever thought that brick-and-mortar retail stores were out of business, you're wrong!
According to eMarketer research, 94% of retail revenue generation comes from physical stores.
Why? Well, consumers stated that they'd prefer to touch goods and go out with friends to have a nice shopping experience.
Amazing right? If you're still not convinced, another research (I love numbers) showed that 85% of shoppers prefer to go to physical stores because they get to feel and touch the products they want to purchase.
Times are changing and so is the way people are doing their shopping. More and more people are buying over the internet and shopping using e-commerce stores. This means that e-commerce is flourishing. With the growing number of online shoppers, e-commerce stores have an opportunity to win over more customers and improve their business.
However, it’s only natural that there is also a growing number of e-commerce stores. Since the competition is growing stronger by the day, every e-commerce owner needs to find a way to step up their game. One of the ways to rise above your competition is to start dive into content marketing and blog writing.
If you’re not sure how blogging can help you boost your e-commerce sales, make sure to keep reading to learn all about it.
So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.
You need to grow your business through advertising.
And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.
Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.
Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.
Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).
That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.
This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.
Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.
The answer is “Lead Scoring.”
Your leads need to be effectively managed so that you can maximize their potentials.
By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.
How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand
Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes.
The following article will define what rebranding means, and explore just how your business can rebrand successfully.
These are the terms an online marketer yearns for every second. We try different tactics -- all because we want to get leads and buyers, and of course, sales.
But what if I tell you there’s a perfect website that converts 100% of its leads to customers?
I’m sure you’ll find no website fitting this description!
And this underlines the need for every online entrepreneur to test different elements of their websites to increase conversions.
Maybe you have a website that brings in a lot of sales. It makes you happy. But it doesn’t mean that’s the largest number of sales your company can make.
Because the majority of people who visit your website don’t buy on their first visit. In fact, AdRoll estimates that only 2% of shoppers convert on their first visit to an online store.
Let’s say you beat the average 5 times, that’s still 10%. It means there are many people who can buy your product or service as compared to those that are actually buying it.
That’s why you need remarketing. It helps you to track people who have visited your website without converting and send them targeted messages. In other words, you want to bring them back and turn them into customers.
When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.
Do you want Bloominari to help you set up your lead nurturing system and drive traffic so that you can convert more site visitors into buyers? Check our SEO services & packages.
It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even.
According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.
Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.
Smart marketers understand how to leverage Google Ads and SEO to drive traffic and increase sales.
This is important because traffic comes first, even if you’re going to use marketing automation to drive sales and revenue for your business.
Although SEO and PPC are two different marketing channels. However, they both work for search engines.
Fortunately, Google is the largest source of organic search and also the largest platform for digital advertising with 37.2% of the market share.