For instance, Email Monday found that 79% of top-performing companies use marketing automation tools in some way. And the same percentage have been using it for 2 years, according to a study by Salesforce.
If there's an opportunity to automate a manual task or improve your content marketing through automation, you should take it.
But that's easier said than done if you don't know what tasks to automate right now. I'll show you the 10 content marketing tasks you need to automate right now.
Task #1: Automate Your Social Media Publishing
To make social media publishing effective, you have to be consistent. You have to show up every other day with new content on different social media platforms. Unless you have a social media manager, this can be unrealistic.
You may have 2 hours of free time today to post on social media while you have no time for the next 3 days. With automated social media publishing, you can set up social media posts for a week with your free 2 hours.
In fact, you can achieve a daily posting frequency if you automate the process.
This means your social media accounts will be updated at your specified time. In some cases, these tools can also publish your content at the best time for engagement.
A few of the many tools you can use to automate social media publishing are Buffer, Hootsuite, and Edgar.
Task #2: Automate Your Customer Lifecycle Communications
Gaining a lead isn’t an end in itself. You have to ensure that your lead becomes a loyal customer by buying more of your products or services.
Research by Bain & Company shows that a 5% increase in customer retention rates can increase profits by 25% to 95%.
Also, 68% of customers leave when they perceive you're indifferent to them. In short, you have to increase your customer lifecycle by sending the right messages to them.
This is commonly done through preset email campaigns. Some of them are onboarding campaigns, retention campaigns, milestones, etc.
Task #3: Automate Your Reporting And Analytics
While operating your website, you need to keep track of the most important statistics. This helps you to see the progress your website is making and where you need to improve.
You can also set defined goals for specific pages on your website. One of the most popular tools you can use to achieve this is the Google Analytics tool. You can set up custom reports on the tool to receive updates on the data you want to focus on.
Task #4: Automate Your Marketing Emails
When it comes to converting leads to customers, email is one of the best tools you can count on. Email marketing has been in existence for a long time. And during this time, it has also gone through many changes.
Initially, businesses send the same messages to every potential customer and hope that these messages will resonate with some people. Meanwhile, prospects need the right messages to convert them to customers.
With automation, businesses can now send content to leads based on their interactions with your brand. That means your subscribers will receive messages they're more likely to be interested in and act on.
All you need to do is set these automation workflows up and emails are sent automatically to subscribers at the right time. Some email marketing software platforms you can use to achieve this are AgileCRM, ConvertKit, ActiveCampaign, Drip, Infusionsoft, etc.
By sending automated emails to their customers who were planning weddings, Paperstyle.com was able to increase their open rate by 244% and revenue per mailing by 330%.
Task #5: Automate Content Promotion to Save Time
Of course, producing content is cool. But how do you ensure people see your content and act on it? In simple terms, content promotion.
Some content marketers recommend that you should spend 20% of your content marketing time on creating content while you spend 80% on promoting it. Derek Halpern of Social Triggers is one of them.
With this strategy, he gained 27,000 subscribers within a year despite publishing an average of 2.54 blog posts per month.
When you consider it, a bulk of promoting your content is sharing it on social media and to email subscribers to reach more website visitors. These are manual tasks that require no high level of empathy or emotional connection to your potential customers.
You can create automation to share your content on various platforms when you publish a new piece of content. One tool you can use for this is IFTTT. It stands for “If this, then that.” You can specify a condition and then the consequent action.
Task #6: Automate Your Lead Flow Process
There are many processes involved in turning a visitor to your website to a lead and turning the lead to a customer. In the lead flow process, there are many steps to ensure you manage your leads successfully.
After all, 73% of leads are not sales-ready.
You need to capture leads, nurture them, and score them to understand who are know the most valuable leads.
You also have to ensure that there's a free flow of information about leads between the marketing and sales department. Most of these tasks can be automated.
Marketers spend a huge amount of time weekly doing manual work like entering data that could be automated. Bloominari, our San Diego Digital Marketing Company believes in automation and we’ve used it to achieve great results for our clients.
Automation helps to reduce time wasted and ensures that you spend more time interacting with leads. With an effective CRM software, you can automate these processes and improve productivity.
Examples of CRM software are Salesforce, Infusionsoft, Sugar CRM, AgileCRM etc. Many companies have seen the benefits of this software and that's why 91% of businesses with more than 11 employees use CRM.
Task #7: Automate Your Google Ranking Positions
Ranking for important keywords in your industry could be the difference between reaching your sales target and missing it. But after identifying important keywords, you also need to optimize your content to rank for them.
To check whether your SEO strategy is effective or not, one way to know is your position on the search results page for your target terms.
To do this, you can use tools like SEMrush or SERPWatcher. With its position tracking tool, SEMrush will alert you when there are changes to your rankings on Google.
SERPWatcher also helps you to track your Google position for important keywords. You can set up alerts when your page enters the top 10 results for a keyword. You can also set a time frame.
Task #8: Automate Your Follow-up Emails
No matter how convincing you may be, it's rare to close a visitor to your website during their first visit.
In fact, AdRoll found that only 2% of first-time visitors to a website get converted. This means you have to work on a portion of the 98% to turn them to customers in subsequent visits.
One way to do this is through effective follow-up emails. The beauty of automation is that you can send follow-up emails to visitors based on the pages they visit on your website.
For instance, if a potential customer abandons their cart, then you can send a follow-up email about their abandoned cart. Also, you can send further messages about discount offers to the visitor to bring them back to buy.
Research by Moosend shows that cart abandonment emails have an average clickthrough rate of 21% and half of those who clicked-through purchased products. By using 3-part triggered follow up emails, Smiley Cookie was able to recover 29% of cart abandoners into sales.
Follow-up emails can be at various stages of the sales funnel. It can be at the top of the sales funnel with welcome messages for a new subscriber or at the bottom of the funnel with cart abandonment emails.
Task #9: Automate Your Competitor's Website Data
When you run a website, it's a fallacy to say you're only competing against yourself. The reality is that you have many competitors. It would also be a misguided stance to underrate your competitors.
Sometimes, they take steps that are far more effective than what you're doing. That’s why you need to spy on your competitors. It’d set you up for success.
Because this will help you keep up with your competitors. However, you need tools to be able to do this. It's almost impossible to track your competitors manually due to the time commitment required.
Some popular tools you can use to spy on your competitors are SpyFu, BuzzSumo, Feedly, Similarweb, etc.
You can either search for a website or a term on BuzzSumo to see the pages with the highest number of social shares. You can also set up alerts for these terms.
Feedly helps you to aggregate content produced by your competitors. This way, you can see hot topics or the types of content your competitors are publishing.
SimilarWeb helps you to find the top referring and destination sites from a competitor’s website. You can also see topics that visitors search for and other relevant websites they visit.
Task #10: Automate Your Brand Mentions Across the Web
How do you know what people (prospects and customers) are saying about your brand?
You can gauge how people perceive your brand by tracking brand mentions online.
That way, you can reply to customers who complain online without actually getting in touch with your business. You can track mentions on social media, websites, and other online properties. You can also track your competitors to see what they're up to.
Another benefit of tracking brand mentions online is that you can use it for building backlinks from various websites. You can send messages to websites that mentioned your brand without referencing your website or linking to it.
However, you can't do this manually. First of all, it's too stressful. And secondly, the effectiveness will be poor and you'll miss out on various mentions.
Two tools you can use to track mentions online and be alerted automatically are Mention and BuzzSumo.
You can set up your Mention account to track mentions of your brand online.
You can do the same with your BuzzSumo account.
Automation is not your enemy. In fact, when used properly, automation would improve your content marketing and help you to achieve your marketing targets.
You can save more time while executing your content marketing tasks. Use this checklist to decide on what tasks to automate in your content marketing processes.
And if you need some help with marketing automation, Bloominari can help you. Check out our Marketing Automation Services.