Monday, 19 January 2015 16:00

Campaign URLs 101

What are Campaign URLs, anyway?

If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!

But what is a campaign URL, exactly, and why should you use one?

Online Marketing 101

Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.

The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.

The traffic sources that you’ll use, too, will vary depending on what’s right for you. If your audience is mainly on Facebook, you’ll probably want to share links to your website on that social media channel more often than on Instagram. If your email list has a really high open rate, you’ll probably want to invest time in sending out messages to them, too.

Either way, you’ll probably end up sharing links to your website in different traffic sources to drive traffic towards your action points.

How can campaign URLs help me?

Jan20-Campaign URL tracking for measuring referrals from online marketingCampaign URLs, essentially, help you make sense of where people are clicking on your links. They give tracking software like Google Analytics more information that can help you make informed decisions about where to invest your time.

  • Without campaign URLs, for example, you’ll be able to see how many people were referred to your website from Facebook and compare that number to how many people were referred to your website from an email list. But you’ll only see the gross numbers.
  • With campaign URLs, you’ll be able to easily see what link caption got you more traffic (for example, if you share your homepage multiple times on Facebook) and you won’t see which email list messages got you more clicks.

Of course, you can drive traffic to your website by sharing links that don’t have the special tag information attend to the end — like www.examplepage.com/ instead of the www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia example we looked at above.

Campaign URLs are just about giving you that added piece of information that you can use to make better decisions about what kinds of content you post and where you invest your time.


Keeping track of campaign URLs and checking out which ones are driving the most traffic to your website can be time-consuming — especially if you’re already juggling all the responsibilities that come with running your own small business. That’s where Bloominari can help. Request a free strategy session today to talk about campaign URLs, website traffic, and much more!

marketing lead generation

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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