In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made.
According to CSO Insights 2016 Sales Enablement Optimization Study, 43.1% of respondents felt their social selling training needed improvement. Additionally, 30.4% agreed social selling training required significant redesign; more than any other training process.
The good news is that you can now leverage automation technology to streamline the entire process of your social selling strategy. It doesn’t get better than that.
A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.
That said, here are the 6 steps to implement a social selling strategy with automation technology:
Social media can funnel qualified leads to your business. However, you must know how to automate the tedious process, so you can get more done in less time.
The truth is that you work hard to build and grow your social media fan base. Unfortunately, you don’t have control over your social account. You could wake up one morning and find your Facebook page blocked for reasons best known to Facebook alone.
When that happens, most businesses and marketer will quickly create a new page and start all over again. Inasmuch as that’s a great skill, I bet it’s even more important to convert social chatters and fans into leads for your business.
LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it.
While you should not expect tons of traffic to your website or an endless number of signups from LinkedIn, for lead generation, LinkedIn can well prove to be the best network to get TARGETED leads.
LinkedIn is not about shouting out, LinkedIn is about connecting. And there is a lot of power in the connections that you already have. These can give you a head start when it comes to B2B lead generation.
There are various ways to use LinkedIn to get targeted leads – here are x of them:
A network is invaluable. And even if you are looking for other contacts or more leads, the connections you have are the best start to grow your network with targeted leads.
Ask the people you are connected with to introduce you to people from their network that might be of interest to you. In most cases your request for help with an email saying something like: “I am doing this now, if you know anyone that might be of interest to me or I should connect to please introduce us“ is very unspecific. Since this requires people put some thought into who might be interesting for you this usually works best with people you know fairly well and who are willing to invest time into helping you.
For people with whom you are rather loosely connected you should be more specific and ask for introductions to some people of your choice – which leads us directly to the second way to get leads:
Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.
Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.
Writing quality content is time-consuming enough. Posting it to multiple social media sites can take you “forever”. Here are the seven best options that can cut your task from 15 to 30 minutes, at most, freeing your time to concentrate on what’s most important.
LinkedIn is a goldmine for marketers, especially B2B companies. On LinkedIn, you can find high-level decision-makers who have the authority to pull the trigger on a new purchase.
Even if you sell consumer products, you can still reach an audience of wealthy, career-minded individuals who are ready to buy.
This is why — and how — you should reach them.
Know and understand your audience better using Facebook Insights
Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.
You know that your business needs social media marketing. (If you disagree with that statement, please read this first.) What you may not know is exactly how much social media marketing your company needs and what it should cost.
When you can find so many social media marketing packages available online, which do you choose? Which will deliver the results you want without breaking your budget? Do you really need to spend thousands of dollars each month for ample social media marketing services?
Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest? Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.
Right now, there are more than 414 million people who use LinkedIn throughout the world. Every second, two more people join LinkedIn. If you’re not on LI - or even if you have a LI account but don’t use it at least once a week - you are depriving yourself of networking and business opportunities, and it is ultimately harming your professional image.