Today I'm going to quickly go over five benefits of email marketing automation. This is basically the idea of why you should be doing marketing automation. Most of it is usually done by email, so let's discuss.
1. One of the most important benefits of automating your marketing is the fact that you can save a lot of time and thus also a lot of money, once you do complete setting up your email campaigns? Why? Because there's going to be a lot of things being done automatically without you having to manually send emails. So that's benefit number one.
Sales automation is no longer a strange concept. It’s become an integral part of B2B management operations. However, the digital disruption is impacting it very strongly.
The good news is, we are living in an exciting time of rapid change and massive disruption to many industries. Exponential change in sales automation technology is bringing fantastic opportunities to B2B companies and online marketers.
If you’re ready to thrive in sales automation even in this age, here’s exactly how to go about it:
The first step is that you want to make sure that you're going to become an expert in your specific topic or industry. Why? Because people are going to be attracted to your content based on your expertise. So you want to make sure that you really first think about, what it is that you want to share with the world before you start creating your email marketing or general automation campaign. So the first step within that step is to make a list of topics that you commonly talk about with your customers.
What it is that you normally share with people that you're talking about, that's usually the same thing that you should be talking about through your emails or through your marketing automation? You got to keep in mind that you are here to solve people's or companies' pain points. So you want to think about what content would I share that will directly relate to how I'm helping people. So keep that in mind whenever you're going to be listing the different types of topics or things that you want to talk about.
To many small business owners, the concept of marketing automation is nothing new. Integrating marketing and sales tools into your CRM can help you streamline your business and take repetitive tasks off your plate. However, there are also several unexpected benefits to utilizing this technology. Here are several business advantages you may gain by automating some processes:
Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need to know about sales automation and how it can drive your business forward.
There’s a great film out there called Any Given Sunday that is one of the greatest American sports films to date. It surrounds a fictional American Football Franchises of America Team that is struggling to have a successful season. In a game leading up to the playoffs he gives a speech about how football is ultimately a “game of inches” and how they must be willing to fight for each and every inch to move forward, because when you ad up all those inches it’s gonna make the difference between winning or losing. Digital marketing is the same way.
Generate More Leads, Without Even Trying
Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time. Here’s what you need to know about email marketing and how automation can help you achieve your business goals with a better return on investment.
In this episode we're going to compare what are the differences between a simple drip campaign and an advanced nurturing email campaign. So let's get started with the first.
Regular simple drip email campaign usually refers to an email campaign that has set number of messages pre-defined in a specific time sequence. That means it's designed to send messages to prospects or customers at a regular interval based on certain behaviors or lead status or in this case more specifically in the most simple way it refers to creating a set of emails that are going to be sent to every user who signs up for a campaign or a list. In the simple example, let’s say that you signed up for something, the first email is going to be sent to you usually the moment that you sign up or a few minutes later and then the second email might be set on the campaign to be sent on the third day or on the fifth day so you'll get an email too let’s say on the third day and then email number three you'll get it on the day number seven for example right. What this means it's a linear set of emails that means whether you open the mail or didn't open the mail or whether you interacted with it or not, you’ll still continue to receive the rest of the emails. This is what the simple drip email campaign refers to.
Today we're going to be talking about something pretty important, an introduction to e-mail marketing automation.
A lot of people ask us you know how actual email marketing and email marketing automation works so in this episode we're going to be covering that so that you really get a good understanding and introduction to how it works. All right let's get to it. So the first thing that has to happen is:
1.you have to drive traffic of some sort to some type of website or landing page so that you can direct users to where you want them to go. So in this example here we showing you a Facebook ad and when people click on a Facebook ad they can be taken either what's called a Facebook lead ads capture form which is something fairly new on Facebook that doesn't require the use of any page or a website. The moment people click on the ad they’ll see a pop up on Facebook and then their information is pre-populated there so that they don't have to type in anything and it's a much faster way to capture people's information.
2. The second option is a landing page which is a one page website specifically created for capturing people's you know name and email at the very least and there's basically nothing else that you can actually click on that page. it's designed like that on purpose so that people don't get distracted.
Learn how to optimize your business through the use of technology, specifically focusing on the sales and marketing side. I will explain 12 specific tricks that will help you.
Because in today's technology there is a lot that you can do, but many other things that you can let robots do, so you don't have to. Thus, you can spend your valuable time doing other things.
When I set up the company about 3 years ago I thought that I was the new guy in town and there's a lot of competition in the industry. I needed to make it look like I am a huge company, but not yet. We started with just me and my business partner, and the reality was that without an office at the time, the idea was that we wanted people to believe that we were a much bigger company. You can do this through technology. This is a back story about what pushes me to find solutions that with technology can help me save time. So instead of me having to hire a bigger team, I can do a lot of things through the use of technology.
Many of our clients, as well as many of my friends, have businesses in which they tell me they spend so much time doing things that do not generate them money. In this case: "I spend too much time trying to get clients to pay me instead of focusing on getting new clients".
You should be trying to focus if you are a business owner in getting more clients and grow your business rather than just spending time with this boring task and trying to get someone to pay you or doing project management things. One of the ways that we can help you focus your time on what is best is by using technology and different tools that exist today.
Do you feel like you spend too much time working within the business instead of trying to grow it or get more clients?