The number 1 goal of most businesses is to increase revenue and marketing automation is a tool that can help you reach your goals faster.
Marketing automation is a simple idea, though one with a wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right person at the right time.
This includes the process of communicating with your customers and prospects automatically and driving them along your sales funnel with the goal of converting them into paying clients - without doing the manual work normally required.
Our CEO and founder, Jaime Nacach, is very passionate about automation and its role in digital marketing.
A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.
When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.
In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.
You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.
CRM is an integral part of running a successful business -- whether it's on a small or large scale model. Apart from digital marketing brands, does CRM software work for brick-and-mortar businesses?
Can offline businesses benefit from customer relationship management software? Sure they can!
In this in-depth article, we'll share 5 case studies that will show you how top brands integrate CRM tools in every facet of their operations.
Bear in mind that CRM costs money -- so you have to be sure you're getting the best ROI from it.
Let's quickly dive in.
Customer support is the key aspect for both B2B and B2C companies. It doesn't matter the size of the business, without an effective customer service system in place, nothing else works.
Building a positive image in the customer's mind is the direct result of a good customer support — and you need the right software to power it.
If you want to continually keep your customers satisfied, then you need software tools that can make the journey easier. You simply want to automate the tasks as much as you can. Trust me, you really can't achieve significant results if you choose to do it manually.
That said, here are the top 10 customer service automation tools you can choose to make the task of customer service rewarding.
Improving efficiency and minimizing manual tasks to the barest minimum are the pursuit of every business. One of the ways to ensure you’re always on top of your game is by using a Customer Relationship Management (CRM) system. This is where most B2B companies give up. Because they can’t seem to understand why there are so many CRM tools whereas only a handful of them truly works. It turns out the majority of CRM providers are out to make some money, or what do you think? The good news is, having used and tested a couple CRM software systems, here are the 8 important things to know before you complete your order:
When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.
What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level.
Today I'm going to be helping you compare and see the benefit of using two different CRM + marketing automation systems. We're going to be talking about ActiveCampaign as well as AgileCRM. And I'm going to tell you here why you should probably be using both if you're interested in having a great CRM as well as an amazing email marketing automation tool with pretty much no limits for the number of contacts that you have.
Let's get started first by comparing the visual user interface of ActiveCampaign and AgileCRM when it comes to creating the marketing automation. So, right here I'm showing you the inside of a marketing campaign with an AgileCRM and you can see that it's very easy to actually drag and drop each of these things called nodes. And then you're able to drag and drop by moving from here to there, different nodes that you can include.
So the seventh thing you can do to save time would be to track whether or not your contacts receive, open and click your emails. There are several different types of extensions or built-in features depending on the CRM that you're using that lets you see whether or not the people who you been in touch with have actually received what you sent them and that saves you a lot of time, so that you don't have to follow up by sending additional emails or calling to make sure that they actually got what you sent them.
Any client-facing professional who has used a Customer Relationship Management (CRM) system for work understands the incredible value it can provide. These systems integrate with accounting, marketing, and other software applications. They collect all of the information you need in one easy-to-access place, and improve management’s ability to provide direction and encouragement. Of course, the system only works if people are willing to use it.
Rolling out any type of new software or platform for your company is going to have hiccups and frustrations. Since CRM touches so many aspects of your business, compatibility, versatility, and customization are crucial factors. If you attempt to implement a CRM platform that doesn’t work with your existing applications, you’re going to have a difficult time getting everything copasetic without aggravating your usual operations. A failed software launch can be incredibly disruptive, so take the time to fully investigate the capabilities of a CRM platform and the issues you’re likely to encounter with it before committing to it.