This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Marketing automation is all about simplifying your business in order to get better results.
According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.
Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.
Personalization is the future of email marketing!
In fact, it’s redefined how emails are being sent and received in today’s digital marketing space.
According to recent research by the Aberdeen Group, personalized emails are capable of increasing click-through by 14% and conversions by 10%.
That's why it's vital that you know how to effectively personalize your email marketing.
Times are changing and so is the way people are doing their shopping. More and more people are buying over the internet and shopping using e-commerce stores. This means that e-commerce is flourishing. With the growing number of online shoppers, e-commerce stores have an opportunity to win over more customers and improve their business.
However, it’s only natural that there is also a growing number of e-commerce stores. Since the competition is growing stronger by the day, every e-commerce owner needs to find a way to step up their game. One of the ways to rise above your competition is to start dive into content marketing and blog writing.
If you’re not sure how blogging can help you boost your e-commerce sales, make sure to keep reading to learn all about it.
You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.
What is the foundation that helps you to increase conversions and make more sales on your landing page?
Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.
Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?
Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?
So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.
You need to grow your business through advertising.
And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.
One of the main goals of every web designer is to increase conversions for their client’s website.
Achieving this is no easy task when you consider that everyone else is trying to do this as well. There are a lot of principles in design that help you increase conversions, but that isn’t where the story stops.
There’s no reason you can’t use science when trying to attract users. Psychology has studied the way people think for centuries now and its knowledge could come in handy when designing websites.
If you understand how people think, you will be able to design a more intuitive and more attractive website every time. Here are some ways you can use psychology to your advantage.
To consistently capture leads and sales for your business, you need high-converting landing pages. Every campaign you run online should have a dedicated landing page.
For instance, HubSpot found in a study that companies had a 55% increase in leads acquisition after increasing the number of their landing pages from 10 to 15.
What goes on after your sales reps receive demo or sales call requests?
Generally, in most companies, a salesperson is responsible for getting across to the lead and then scheduling an appropriate time to call, in the event the requestor hasn't already picked a time.
The sales person then reaches out to the lead on the agreed date and time. However, if this salesperson is just like 44% of salespeople, then you should be concerned.
This is because once the requestor’s initial request is handled; the salesperson ceases all forms of interaction with the lead.
And that's a bad move. It's a bad move because most times, your leads will not have made up their minds on whether they want to purchase your products yet.
As a matter of fact, 80% of sales demand at least 5 follow-ups, however, only 8% of sales reps accomplish this.
The number 1 goal of most businesses is to increase revenue and marketing automation is a tool that can help you reach your goals faster.
Marketing automation is a simple idea, though one with a wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right person at the right time.
This includes the process of communicating with your customers and prospects automatically and driving them along your sales funnel with the goal of converting them into paying clients - without doing the manual work normally required.
Our CEO and founder, Jaime Nacach, is very passionate about automation and its role in digital marketing.
If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.
Here’s the truth:
Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?
An effective way to do this is to advertise your business on Google Maps. What's the catch here?
People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.
Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.