This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Jaime Nacach’s family comes from a long line of entrepreneurs, and he definitely shares the self-starter bug. A few years back, when he found himself with an MBA and practical experience designing and growing websites, he knew he wanted to start his own business. So a few years ago he founded his company Bloominari, a full-service marketing agency in sunny San Diego. The company provides a number of different digital marketing services, including automation, website design, SEO, and overall strategy.
Whether Jaime’s managing his eight-person team, making sales calls, or preparing proposals, he has what you might call a pretty full schedule. But there’s no time to rest for the busy entrepreneur.
And when time is precious, it’s helpful to have time-saving tools at your disposal.
In the early days, Jaime used to manually copy and paste the lead information he’d receive through his old website into his CRM. But as he became busier, he recognized the waste of time and the need to find a more efficient system that automated that process. That’s when he stumbled upon JotForm, which integrates with Zapier to neatly transport all of his lead collection data directly into Agile CRM. Since automation implementation is such a big part of how he helps his clients, it only makes sense that he’d have his own streamlined way to collect and manage his leads and requests.
This blog post was originally written and published by JotForm.com on their Blog on February 23, 2017. Re-published here with permission.
Marketing automation, as the name implies, is a software tool that automates your marketing activities. In fact, it is as much a productivity tool as it is a marketing tool.
You get to automate repetitive, predictable, and boring tasks and in turn - save a lot of time; you can then use this time to focus on more important aspects of running a business such as strategy, and planning.
In fact, 49% of companies use marketing automation, according to Emailmonday.
The real problem, though, is that most marketers don’t realize the full potential of an automation tool. This is sometimes due to the mistakes and wrong assumptions we make when dealing with marketing automation in general.
Here are some such mistakes you should stay clear of in order to get the most of your tool:
Today we're going to be talking very briefly about the main difference between Google and Facebook advertising, so that you as a small business can understand what you should be thinking about when you're trying to decide whether you should use Google or Facebook. Let me jump right into it. Alright, so Google and Facebook, they are two different platforms, they are two of the biggest marketplaces let’s call them for doing digital advertising today. They take about 70% of all of the entire online digital advertising space which means pretty much everyone or most companies are doing their ads either on Facebook or on Google.
The first scenario is based on a search, so we all know this as search engine marketing or SEM and that scenario one where somebody has an actual problem or they want to search for something and a solution so we all go to Google and we type in whatever we're looking for. And then scenario two, in general it's what's called display advertising where you see an ad, okay, that you're not really looking for it.
So usually there used to be, back in the days, display ads; there were physical graphics that you could see. Today on Facebook, they're basically through a post, so there's a combination of text and an image and now there's also a call to action. So they are definitely different than they used to be, but in this case we're going to talk about only Facebook ads, as opposed to the rest of the other types of ads that could be... such as Twitter ads or display banners or many of the other display advertising. But, the important thing that I want to highlight here for you to know as a small businesses that, one of the most important things is that, people when they're either on Google or on Facebook, they have a totally different mindset.
We've very happy to announce that our digital marketing agency has been selected to be part of UpCity's Top 15 Digital Marketing Agencies in the United States!
In their exact words, this is what UpCity has told us:
"I'm pleased to tell you that Bloominari has been selected for inclusion in our marketplace of Top Digital Marketing Agencies in the United States! Our team assessed over 1,000 agencies across the country, and we've determined Bloominari to be one of the most influential, reputable, and commendable Digital Marketing Agencies for small and medium sized business. Congratulations! View the full list here"
Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.
Not only are video sharing platforms being used, they’re flourishing.
Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.
Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.
Welcome to Marketing Fridays episode seven! Today we are going to talk about the differences between automatic or automated marketing, or marketing automation automation vs. manual processes or manual marketing, and we are going to highlight the benefits and the pitfalls of both approaches. Then we are going to be discussing visually the differences between automated process and manual process. Let's begin!
First, we have highlighted on the left side the manual marketing process and on the right, the automated marketing process. I came up with different tactics to compare these two types of processes, so you can really figure out what are the benefits of doing automated marketing in the end.
So the first one says time for setup. On average it will take pretty much the same time to setup manual processes as well as automated processes, in the sense that both of them require similar things such as email templates or steps in order to begin the process of marketing. You might have a little more work to do for automated marketing in terms of working with technology, but let's say that an average it's going to be about the same.
For 2017, our company is on a mission to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m exited to talk to you about how your business should be using technology to capture information online from customers or prospects, and make it available to the right team member faster and at the right time.
The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or web master, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.
At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!
Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.
Welcome to Marketing Fridays Episode Number 6!
Today, I am going to be introducing you to Zapier.com, which I believe is like your web automation genie. It’s a really important part of what I have been talking about previously and it is also important for you to understand in order to really do a lot of great marketing automation in the future episodes that we’re going to be talking about.
Developing relationships with prospects at every stage of the sales funnel is an essential step in maximizing your number of buyers. Marketing automation can help with this process.
Lead nurturing is an essential part of marketing, but it also relies heavily on the sales team’s ability to turn leads into sales. Studies show that on average, half the leads any given company has are still on the fence about whether or not they want to buy, and 80% of new leads don’t turn into sales. With the right automation platform, you could see far better success than the norm.
This is Jaime from Bloominari. Welcome back to marketing Fridays and today, we’re going to be on Episode 5, talking about business and marketing automation concepts. So, important things you should know about automation in order for you to understand the rest of the future that’s what we’re going to be talking about.
Let's get started. The first thing that you should know is what’s the difference between business automation and marketing automation.