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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

10 Things to Consider When Choosing a Marketing Agency

There are many marketing firms out there. Here’s how to find the perfect fit.

Have you decided to hire a marketing agency? Well done – it’s a wise investment of your valuable business dollars. If you’re just beginning your search, however, you may feel overwhelmed by the options. Finding the perfect match for your unique business needs can be difficult, but we’re here to help.


1. What Are Your Goals?

Each business has its own idea of what it wants from a marketing strategy – for most, it’s about growth and the bottom line. How a particular marketing agency tries to achieve these goals may differ. For example, one agency might try to increase your online presence by creating content for your blog. Another agency may recommend a complete branding overhaul. Be clear about your company’s goals to find the agency that can best serve your needs.
 

Save Time by Automating Your Business and Marketing. Ep 2

#MarketingFridays Episode 2

Full video transcript and video below.

Hello, this is Jaime from Bloominari and welcome to the second episode of Marketing Fridays.

Today is January the 13th 2017 and today I'm going to be talking to you about 15 different categories that are related to automating different parts of your business. Yes, as I said we're going to be focused on marketing automation ionn most of these episodes but I definitely want you t get an idea what different things you can do and automate many things within your business that are going to help you save again a lot of time and hopefully also a lot of money.

I'm all about trying to make my day more efficient and finding amazing tools that will help me work better. And I know that a lot of small businesses have the exact same challenges and want to do the exact same things. So now let me switch to my screen and let me show you the 15 different categories of how you can automate or make things that are going to help you work faster. Thank you.

6 Ways to Use Instagram Stories to Get More Customers for Your Small Business

Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.

Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.

What are Instagram Stories?

How to Automate My Business To Save Time & Money. Ep 1

#MarketingFridays Episode 1

As a part of my birthday celebration, I decided to publish my first ever video blog episode.

Full video transcript and video below.

Hello!! This is Jaime Nacach from Bloominari, this is the first episode of marketing Fridays. I am the owner of the marketing agency called Bloominari and we're here in San Diego, California and starting this 2017, we're going to be doing a weekly short marketing Fridays hangout, live every Friday to share with you and all of our users, everything to do with marketing technology, automation and how to make your business more efficient.

So, in this first episode, we're going to just introduce to you the whole idea of what marketing automation and business automation is with the whole goal of helping you understand the value of using technology in order to actually make your business more efficient and thus save more time and thus of course save more money.

4 Reasons to Consider Outsourcing Your Marketing Efforts

Businesses are constrained by budgets, but marketing is worth the investment.


When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.


1. Outsourcing Is Scalable

Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.

10 Web Design Trends & Predictions For 2017 (Infographic)

Beautiful and informative infographic about the future trends of Web Design for 2017

The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.

Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"

8 Reasons to Use Marketing Automation Software for Your Small Business

This San Diego marketing agency, Bloominari, is full of die-hard fans of marketing automation software. Always reading about new technology, always researching new tactics, always tinkering with new tools. We use various technologies for (internal and external) business communication and organization because we know and believe in the benefits.

In case you don’t know what I’m talking about: Think back to the last time you filled out a contact form on a website or emailed a business and then immediately got an email confirmation about your inquiry. (Usually the email reads something like, “Thank you for contacting us. Someone will respond to your inquiry shortly.”) That instantaneous email was sent to you via automation software.

4 Ways to Tell if a Marketing Agency Is Committed to Your Success … or Their Own

Know when a marketing agency is in it to win it – for your business.
In the digital age, the marketing industry is booming. Companies of all sizes outsource their marketing efforts to stay competitive in today’s fast-paced world. It’s vital to understand the difference between a marketing agency that’s truly invested in a client’s success versus one that is solely concerned with generating profit for itself. Learn how to pick the perfect marketing agency.

5 Things To Avoid When Shopping for a Marketing Agency

Marketing agencies come in all shapes and sizes. Know how to choose the best.

A market agency is a valuable asset for your business – one that can take a lot of worries off your plate so you can focus on growing your business. It’s vital to properly vet potential agencies before selecting a partner. Stay alert while shopping for a marketing agency, and beware of these common red flags that indicate a marketing agency might not be right for your brand.

12 Ways to Save Time on Daily Sales & Marketing Tasks

The history of mankind has shown us that we as humans are constantly on the lookout for finding ways to make our life easier. This started a long time ago, when man had the need to stay warm and not suffer during cold nights and colder winters, thus man learned how to create fire, and create clothing to stay warm.

Today, the same concept is alive as we’re constantly looking for ways to make our life easier. For example, trying to get places faster (Uber), avoid things we dislike to eat (Checking Yelp), connecting more often with the people we like (Social Media), getting the best value for our money (Amazon, Walmart), and the list goes on.

When it comes down to business, we’re also trying to make our businesses run smoother, more efficient, hiring the correct team members, etc. Yet, many things come down to finding ways to save time and money, because time = money.

I’m always looking for ways to save time, and work more efficiently. So here’s a few ways that you can save time on your daily marketing and sales business tasks.

How to save time on your sales and marketing tasks

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