This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Each Spring over 30,000 people travel to Austin, Texas for the mega-festival that is South By Southwest. Now in it’s 31st year SXSW is a well-oiled machine and touts a robust programming for interactive, film, music, and gaming. There is something for everyone at SXSW and 2017 was no different.
I’m Amanda, a social video expert and over three articles I’ll be sharing with you what I learned at SXSW. From Marc Jacobs to Kesha to Virtual Reality to gaming and beyond, I’ve got a lot of knowledge to pass around. Get comfy, grab a notebook and let’s get started with adapting storytelling in 2017.
You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post.
You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used?
A landing page is a single web page that is most popularly built to acquire leads through a short online form. In general, a landing page directs the visitor to it’s single purpose, which is for them to click the main (or only) call-to-action button (CTA), such as “Buy now” or “Signup”.
Whereas websites are a multitude of pages with various information, media, lead capture forms and call to actions (Learn what a Call-to-Action is), an efficient landing page should just focus on one informational subject and have one call to action (CTA). The goal of a landing page is to get conversions, and landing pages can be stand-alone pages (without navigation to your website) or can be located on your website.
Thanks to our new Google Business View 360° virtual photography tour now you can literally put your virtual self inside our offices.
If you're familiar with Google's StreetView feature inside Google maps, you're familiar with how it feels to drive around town and be able to literally "look around" the streets. The same feeling of "Being there" can now be experienced through Google's local listings "See inside" business feature, that allows web users to take a 360 degree tour of the inside of a business. This is a great new way for existing and potential clients to get a feel for what your office or physical location looks like from the inside, without them having to actually be there.
If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.
Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.
In this episode we're going to compare what are the differences between a simple drip campaign and an advanced nurturing email campaign. So let's get started with the first.
Regular simple drip email campaign usually refers to an email campaign that has set number of messages pre-defined in a specific time sequence. That means it's designed to send messages to prospects or customers at a regular interval based on certain behaviors or lead status or in this case more specifically in the most simple way it refers to creating a set of emails that are going to be sent to every user who signs up for a campaign or a list. In the simple example, let’s say that you signed up for something, the first email is going to be sent to you usually the moment that you sign up or a few minutes later and then the second email might be set on the campaign to be sent on the third day or on the fifth day so you'll get an email too let’s say on the third day and then email number three you'll get it on the day number seven for example right. What this means it's a linear set of emails that means whether you open the mail or didn't open the mail or whether you interacted with it or not, you’ll still continue to receive the rest of the emails. This is what the simple drip email campaign refers to.
This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.
During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com
Every manager or owner reaches a breaking point, and insistence to take on too much may end up affecting the company. How do you know when it’s time to delegate or outsource?
As a new business owner, you’re going to face an extraordinary amount of work and stress – that’s a given regardless of what type of company you build. Every startup faces long nights, early mornings, and days at a time spent at the office, doing the work necessary for building the business. While you need to put forth a great deal of effort, it’s important not to let yourself burn out. You’re going to need to learn to relinquish control over some aspects of your business to others. If you want to do this with more confidence, you’re going to need to learn how to effectively delegate.
Today we're going to be talking about something pretty important, an introduction to e-mail marketing automation.
A lot of people ask us you know how actual email marketing and email marketing automation works so in this episode we're going to be covering that so that you really get a good understanding and introduction to how it works. All right let's get to it. So the first thing that has to happen is:
1.you have to drive traffic of some sort to some type of website or landing page so that you can direct users to where you want them to go. So in this example here we showing you a Facebook ad and when people click on a Facebook ad they can be taken either what's called a Facebook lead ads capture form which is something fairly new on Facebook that doesn't require the use of any page or a website. The moment people click on the ad they’ll see a pop up on Facebook and then their information is pre-populated there so that they don't have to type in anything and it's a much faster way to capture people's information.
2. The second option is a landing page which is a one page website specifically created for capturing people's you know name and email at the very least and there's basically nothing else that you can actually click on that page. it's designed like that on purpose so that people don't get distracted.
At the beginning of each year, it’s fun to predict which cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.
As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.
This is again Jaime Nacach from Bloominari and in today's episode, we're going to be talking about what marketing content to use in each stage of the sales funnel. This is an important topic to cover because it is really important to know that you can't be using all types of content in every part of the sales funnel. Why? Because depending on where in the sales cycle, each of your customers is, they want to see and be informed of different things. So let's jump right into it.
Alright, over here it's a very typical sales funnel that you can see, it starts from when people are visitors, all the way until they reach the stage where they do come paying customers. So in this case, this is going to be a very short video episode because there's not that much to cover but we're going to give you some examples. So one of the first things you want to do at the top of the sales funnel is to create engagement, but before creating engagement, you want to create awareness.
So in order to create awareness that your brand or your company exist, you have to create content that people are interested in. So that means usually talking about writing blogs that can be both writing blogs as well as video blogs, podcasts or anything else where you're trying to provide some valuable information so that people are aware that you exist. Then let's assume then people that are aware about who you are, the next step is, they might want to follow you and keep in touch and be informed of what it is that you continue to provide in terms of content. So the next step could be for them to sign up to be following you on Twitter or they could follow you on Google+ if you're still using that, or on Facebook, or on Instagram or nowadays on snapchat; there's many ways that people can follow you, right. And, it's another step in terms of showing that they're interested in what it is that you're providing.
The next step, when people are more engaged and they really start to trust you and believe in what it is that you are teaching, the next type of marketing content that could be used is when you can actually provide some sort of eBook or a newsletter or something else that people can download and keep it in their email or somewhere else that they can actually access later.