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This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

WordPress vs Joomla Showdown in San Diego

Bloominari is happy to present at the San Diego Web Designer's Monthly meetup event on Thursday July 31st, 2014.

For the month of July, we will have an interactive showdown between WordPress and Joomla- the two most popular content management system (CMS) platforms.

Phelan Riessen of Digithrive will go head to head with Jaime Nacach of Bloominari on theme design, plugins and extensions, customization, limits, security, challenges and more.

Learn more at the San Diego Web Designer's Meetup.com group

SIGN UP DOWNLOAD SLIDES

20 Un-ignorable Rules of Graphic Design -Part 1

A person’s impression of what’s ‘good’ or ‘bad’ design generally is picked up through education and experience. Accumulated from the multitude of designers and critics who came before them, most criteria inevitably boils down to personal preference. Some are aesthetically based, like “asymmetry is more beautiful than symmetry,” or “a neutral typeface is all you need.” Other factors are more functional, such as “never reversing a serif typeface on a solid background if it’s less than 10 points.”

All rules are meant to be broken, but they should never be completely ignored. This set is not intended to be a definitive checklist to making good design. It should, however, provide points to be considered in every creative project you take on. Adapted from Timothy Samara’s Design Elements: A Graphic Style Manual, here are

20 unignorable rules of graphic design

 

1. Have A Concept

Every, every, every design you ever make must have a meaning behind it. Plain and Simple. It doesn’t matter how beautiful your art is or how creative your graphics look. If your design doesn’t contain a story, an idea or a message you are trying to convey, it isn’t graphic design. It’s just pretty pictures on a page. Tell us something with your work.

2. Communicate, Don’t Decorate

Form carries meaning. No matter how simple or abstract that form may be, form that doesn’t match up communicates conflicting messages to your audience. Experiment with different shapes, details, colors and effects, and explore how they all can work together to support your message. Without keeping your message in mind, your work runs the risk of simply becoming a collage of graphics no longer qualifying as communicative design. Everything the viewer sees should be there for a reason.

5 Ways Small Businesses Can Use Social Media

Whether you’re preparing to launch your small business or have been open to customers for years, it’s never too late to get started with social media!

This post will focus on quick and cost-effective ways to use social media to help customers learn about you, monitor conversations about your company, track reviews and comments, and improve your business.

1. Control your digital footprint and help customers find you.

Make sure your business is easily found online and that all of your key information is up to date by setting up your business on Yelp, Facebook, and Foursquare. These networks allow customers to share information, tips, and reviews about businesses and to share where they are with their friends.

Even businesses without a brick-and-mortar location can benefit from claiming their brand names online. Make sure to add a well-written description that includes keywords people may use to describe your business, like ‘brunch,’ or ‘web development.’ Users who search for these keywords may find your business this way.

How to make your small business look bigger than it really is

Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more tradeshows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.

With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?

Want to learn how a small business can be perceived to be greater than it really is?

The short answer is: Use the power of today’s digital marketing age, quality design, technology and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.

It’s all about perception...

Why Your Employees Should Be On Facebook At Work

Take advantage of employees’ personal networks on the world’s largest social platform

 

Opting not to have a social media presence for your company in today’s marketplace is electing to remain in the internet Stone Age. Even if you aren’t an avid user yourself, social platforms have become essential tools for promoting a brand online, plain and simple.

Growing a business through social media, however, can be much more than collecting ‘likes’ on a Facebook page and blasting out the occasional update. Entire books and courses are dedicated to a slew of ‘insider tricks’ from outwitting your competitors on Twitter to networking more efficiently on Linkedin.

While those are all great options and definitely worth looking into, in front of us all lies a painfully simple, 100% free method to blowing up your brand (in a good way) via social media that most firms are actually too afraid to even consider.

This method, my friends, is to encourage your employees to post company updates on Facebook.

How to take your business online: 5 must-have digital tools.

Intro

It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.

 

1. Website

Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.

A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many business today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here’s 5 reasons why you MUST get one immediately:

Reasons your business must have a website:

  1. Everyone is looking for solutions to their problems online, is your solution there too?
  2. The majority of people research the Internet before they make a purchase.
  3. It’s an opportunity to start building a relationship and trust with your users.
  4. People can learn about your company while your physical store or office is closed.
  5. Your company can be perceived as greater, bigger or more professional (based on your web design, online content, portfolio, testimonials, and much more)

Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?

 

Why Hiring Young Workers is the Smartest Business Decision You Can Make

 

The workforce is changing. In 2014 millennials account for more than a third of the driving force of our economy, a group of roughly 80 million people born between the years 1976 and 2001. By 2020 that number will nearly reach 50 percent. Why is this information newsworthy? Generation-Yers possess a unique skillset where are absent in previous generations. Unfortunately many employers are wary of hiring ‘green’ employees en lieu of their more experienced counterparts. If your firm is looking to hire new talent, here are a few reasons why you should seriously consider recruiting recent college graduates to fill your vacant positions.

Less Expensive & More Flexible

No need to beat around the bush here--young people are a much cheaper addition to your payroll. Entry level salaries are much lower than those demanded by tenured workers. Tom Szaky, the CEO of the environmental group TerraCycle prefers to hire new grads, stating that they can afford to hire “two or three junior people for the price of one senior hire.”

Young people do not necessarily feel taken advantage of for making less. For many this is their first full time job, and the average newly grad prefers social media freedom, work flexibility and a comfortable office environment over a higher salary. In fact, according to a study recently conducted by the University of North Carolina’s Kenan-Flagler Business School, this current upcoming generation places the potential for personal growth and career progression, not a high salary, as the two most important factors in choosing a job.

Branding: Evoking trust and emotions + Intro to Bloominari

Let me first start by sharing with you that this is the first time I’ve ever written a blog post, so bare with me if things aren’t perfect just yet. I’d love to introduce myself, but it’s probably best we’ll do that later. I invite you to checkout www.jaimenacach.com to learn more about me and my marketing, design and small business consulting experience.

After attending a great event last night titled “Branding: How to tell a better story” which featured four panelists who are in the marketing and branding field, I felt inspired to change my original first post topic and write about what me and my company are all about. Hope this is a great way to start off this blog, where we’ll be constantly posting about marketing trends, technology, design, tips for small business, entrepreneurship and other relevant content.

Branding and Brands

The event focused on discussing the future of social media, what a brand is, what’s the difference between branding and brands, great examples of successful and unsuccessful companies who’ve created positive or very negative experiences with their customers and much more. Yet, at the end of the night I asked myself, what are the key takeaways that I can take from all these conversations and apply to Bloominari?

New Website: NielCuBe, High-End Fashion

We're happy to announce the completion of our latest website project for NielCuBe LLC - Marketing, PR and representation for fashion and high-end designers.

heckout www.nielcube.com to view and download NielCuBe's latest fashion catalogs, their Instagram Gallery and keep up to date with their latest tweets!

It has been a pleasure working with Diana Carolina, NielCuBe's Founder and CEO. Wishing you great success!

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