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This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

AgileCRM: Best CRM, Sales & Marketing Automation Software For Small Business

Have you heard of the best CRM + Sales & Marketing automation software for small businesses?

In case you haven't heard, AgileCRM is one of the best and most complete web-based CRM (Customer Relationship Management) system + business automation software that exists for entrepreneurs, family businesses, local small companies, or any organization on a tight budget who wants to keep it's monthly software costs as low as possible. 

As a small business ourselves, we've been in the constant lookout for finding the best value for our money when it comes to investing on monthly Software-as-a-service sales and marketing apps. Before we switched to AgileCRM in January of 2016, our marketing agency was using Solve360 as our main CRM + project management tool. Solve360 was great, but we knew we needed a much better CRM system that included E-mail marketing automation and more advanced tools for a modern and technology savvy company like ours.

What is an Email Drip Campaign?

Marketing automation is a tricky area for many marketing pros, but it’s important to understand the potential automation has when executed well. Email marketing has been a staple of the marketing world since the dawn of the internet, but many marketers unfortunately overlook its lasting potential, especially when you curate your automation to your readers’ actions.

Many companies rely on very basic forms of automation such as receipt emails after completed transactions, confirmation emails after customers perform specific actions, support ticket information, and other basic automatic messages. A drip campaign takes automation a step further and leverages automation as a more valuable marketing tool.

How to Design an Excellent Landing Page

Well-made landing pages are essential for capturing potential leads and growing your audience.

As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.

Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions to your brand.

5 Key Differences Between Google AdWords and Facebook

Understanding the differences between Google AdWords and Facebook is crucial to marketing success.

Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.

1. Different Purposes: Awareness and Intent

Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.

2. Specific Ideas vs. Broader Concepts

When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.

Can You Have Too Much Marketing Automation?

Marketing automation is vital, but it needs to be done right.

Digital tools afford modern marketers an unprecedented level of control over their automated processes, but it’s important everything isn’t simply set to autopilot. Marketing automation is a tremendous asset, but only when used thoughtfully. Adjustments must be made frequently to accommodate changes in customer trends and company strategy. It’s vital to understand how to effectively manage your automation structure.

Falling into Complacency

Automating your marketing processes, such as sending out emails to your mailing list and automatic posts to social media pages, is a fantastic way to cut down on time spent on the mundane parts of marketing. This can allow you to focus more of your effort on building your brand and growing a sphere of influence. However, if you simply set up your automations and assume everything is just fine, you’ll more than likely encounter significant issues.

Ways to Prospect More Effectively

Sales play a crucial role in bringing in cash flow into the business.

Without it, a business cannot sustain its daily operations and would eventually fail.

One of the most important and initial steps in sales is prospecting – which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision. This step is pivotal in closing deals and as such, must be executed on time and properly to ensure success. In fact, statistics says that the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.

In this infographic, we will help you improve your prospecting process so that you can find leads that you engage with and convert into customers more effectively.

Everything You Need to Know About Mobile Storytelling

Hello Bloominari fans! It’s Amanda and I’m back with some more knowledge bombs from SXSW 2017. Today I’m sharing the best tips straight from video powerhouse Soulpancake and I can’t to get you started on making vertical videos.

SXSW brought together Soulpancake, a Pretty Little Liar, and go90 by Verizon to dish on what’s new in mobile and vertical storytelling. Before jumping into the panel attendees were treated to a pair of new headphones and an intimate previewing of Soulpancake’s new vertical video series.

After the viewing the panel settled in and schooled us on mobile storytelling. Below I share everything you need to know about mobile storytelling.

How Survey Tools Can Build a Lead Generation Machine

Want to know what your customers want from you? Ask them.


If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most powerful tools you can use to convert leads to your brand.

Customer Experience First

More and more businesses are realizing how vital a “customer first” mentality is to success. Business is more competitive than ever, and consumers are more discerning in how they spend their time and their money. Relevance is crucial for making an impression on consumers today. The brands that do this best are always looking for new ways to connect with their target customers, and surveys play a crucial role in improving customer relationships.

3 Marketing Musts for New Small Business Owners

New small business owners need to appreciate the power of marketing.

Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.


Establishing a New Brand

New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.

Bloominari coming to Tijuana Marketing & Beer on April 27th

Do you want to use automated systems to grow your business?

Sign up to get your free ticket to Tijuana Marketing & Beer and we will see you at MINDHub on Thursday, April 27th to learn more about Marketing Automation.
There will be Tijuana's craft beer and networking during the event.

Jaime Nacach, founder of Bloominari (SD, CA), ranked Top 15 Digital Marketing Agency in the United States by UpCity, will explain in his talk the following topics:

What are the new technologies to automate your marketing and sales processes?

  • Learn automation workflows to implement in your business.
  • How to follow up with your prospects and customers in an organized, automatic and simple way.
  • Share examples of successful automation campaigns

Register here for free: http://bit.ly/TMBAprilTickets


Marketing Automation: Aprende a usar nuevas tecnologías para automatizar y crecer tu negocio

¿Quieres saber cómo hacer que tu negocio crezca usando un sistema automatizado de marketing?

Publicar en redes sociales, actualizar tu CRM, dar seguimiento a clientes por correo, hablar con prospectos para explicarle tus productos o servicios. Todo estas actividades absorben mucho tiempo.

Marketing Automation (Automatización del Marketing) es el término que se refiere a la habilidad para programar, agendar o automatizar una o varias tareas para crear campañas de marketing más efectivas y sin invertir horas de tu tiempo.

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