#MarketingFridays Episode 2
Full video transcript and video below.
Hello, this is Jaime from Bloominari and welcome to the second episode of Marketing Fridays.
Today is January the 13th 2017 and today I'm going to be talking to you about 15 different categories that are related to automating different parts of your business. Yes, as I said we're going to be focused on marketing automation ionn most of these episodes but I definitely want you t get an idea what different things you can do and automate many things within your business that are going to help you save again a lot of time and hopefully also a lot of money.
I'm all about trying to make my day more efficient and finding amazing tools that will help me work better. And I know that a lot of small businesses have the exact same challenges and want to do the exact same things. So now let me switch to my screen and let me show you the 15 different categories of how you can automate or make things that are going to help you work faster. Thank you.
You know that your business needs social media marketing. (If you disagree with that statement, please read this first.) What you may not know is exactly how much social media marketing your company needs and what it should cost.
When you can find so many social media marketing packages available online, which do you choose? Which will deliver the results you want without breaking your budget? Do you really need to spend thousands of dollars each month for ample social media marketing services?
Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.
But first of all:
Social media contests are a great way to spread the buzz and get your fans and audience excited, engaged and talking about you. You’ll also find that a successful contest will produce an exponential increase in reach and overall talk about your brand.
The best part? A user-generated social contest can be run without spending much at all, as it typically starts snowballin’ amongst itself.
So what to do?
Here are 4 types of contests you can try now -- and 5 things you’ll need to do to get them going successfully!
Just keep these rules in mind, and it’s smooth sailing!
There are so many on the internet these days you don’t even know where to start. So where do you start? That’s the question I suppose everyone asks themselves. But before I continue let’s just get something straight, you shouldn’t be on every platform! It’s so easy to create so many accounts but why would you want to be on Pinterest when your a Doctor.
Ask yourself these 3 important questions.
Let’s have a rundown on a few popular networks so you see what I mean.
Instagram is right for any kind of business either large or small. Many business owners may be a little skeptical about it but let me explain why it is more than just visual content. Instagram has generated more than 300 million active users, has an average number of 70 million photos posted daily, and has caught the attention of both large and small businesses.
Do you know if the time and money you’re investing into social media strategy and management is paying off?
Make sure you understand your return on investment (ROI), no matter whether you’re using social media to improve awareness of your product or increase your bottom line — or both!
Here are three ways for you to measure your social media ROI in Google Analytics.
Hashtags, are defined as a # sign followed by a word or phrase; when the two are combined, it becomes a link you can click on to see other posts that include the same hashtag.
Want to see public posts for a hashtag? Copy and paste these links into your browser and replace “Bloominari” with the hashtag of your choice:
Use hashtags sparingly and only for the key topics or phrases — especially on Twitter! (Remember, those # signs still count as characters.) Instagram has a limit of 30 hashtags in a comment.
When posting, think about including hashtags for:
Depending on your industry, there may be specific hashtags that you may want to include that are unique to that community.
Many small businesses are looking to Facebook as a cost-effective way to get their content, deals, and offers in front of new potential customers. In this blog post, we’ll walk you through the two main ways of advertising on Facebook — boosted posts and ads — and give you the knowledge you need to get started!
If you’ve posted anything to your business’ Facebook Page, you’ve probably seen a blue button, reading “Boost Post,” in the lower-right corner of each post. Clicking on this button will begin the boosted post creation process.
Boosted posts enable you to easily get a larger audience for a single specific Facebook post. Since you can include as much or as little information as you want in your post, you can make your paid content very informative. You’ll instantly see how many more people you can reach with a boosted post than an unboosted post.
Spending Options: Total budget. Facebook will automatically optimize your spend.
Audience Options: Boosted post audience options prioritize connections to your Page. You can choose people who like your Page only, people who like your Page and their friends only, or people you select through targeting certain geographic locations, age-ranges, and interests.
Location Options: News feed, mobile news feed, and right column.
Results:Page post engagements, a catch-all term that includes things like:
You can use social media marketing to connect with your customers, help new customers find your business, and build relationships! Since many small business owners and employees are familiar with at least one social media network, it can be easy to get started. Facebook, Twitter, Google+, and LinkedIn all offer free accounts and Pages for businesses, too, so there’s no up-front monetary expense.
Managing social media, though, especially if your company has Pages on multiple networks, can be time-intensive. And when you’re running a small business, your time might be better spent serving customers, keeping track of finances, and managing employees.
Should you make the jump?