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If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a cutting edge iPhone, Samsung, or Motorola phone.

If your subject line isn’t relevant, compelling, and clickable, the rest of your content doesn’t matter – it’s gone forever with the swipe of a finger.

Instead of letting your email marketing efforts fall flat, consider the impact your subject lines may be having on your open rates.

Published in Marketing & Strategy

It is well-known that controversy sells, but some marketing campaigns succeeded beyond their wildest dreams when they flipped off the deep edge and teetered on the edge of lunacy. Here are three of the most memorable.

Published in Marketing & Strategy
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