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Lead scoring is an effective tool in the marketing and sales process, yet many companies are not using it.

By scoring prospective customers, you can develop more effective targeting strategies to maximize conversion rates.

Learn about the basics of lead scoring to increase the efficiency of your lead generation tactics.

Published in Marketing & Strategy

Lead generation is vital to the growth of a business.

Actively pursuing leads through an effective marketing strategy is a great way to increase conversion rates and ROI. Some strategies have proven to be effective, but a few missing elements could cause potential leads to slip away.

There are several common mistakes companies make that can hamper their lead generation attempts. 

Published in Marketing & Strategy

Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage. 

Published in Marketing & Strategy

Want to know what your customers want from you? Ask them.


If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most powerful tools you can use to convert leads to your brand.

Customer Experience First

More and more businesses are realizing how vital a “customer first” mentality is to success. Business is more competitive than ever, and consumers are more discerning in how they spend their time and their money. Relevance is crucial for making an impression on consumers today. The brands that do this best are always looking for new ways to connect with their target customers, and surveys play a crucial role in improving customer relationships.

Published in Marketing & Strategy

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising.

In this live workshop, our company's founder spoke at Downtown Works in San Diego on October 5th, 2016 about how to use Facebook via paid advertising in order to capture leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work?

We showed our live audience how in 3 easy steps.

Published in Events

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.

Published in Marketing & Strategy
Wednesday, 04 May 2016 17:37

Fresh Break

Fresh Break offers certified organic healthy salads and sushi bowls, through their latest restaurant location in downtown Miami.  

Our design and marketing team helped Fresh Break with the design of a brand new website and e-commerce platform, Facebook advertising campaign to generate new traffic, a landing page for capturing leads, e-mail marketing for automatic follow-ups, social media management and much more. 

Published in Web

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Published in Marketing & Strategy

Already have a professional business website?

If your business already has a website, then you’re on the right path to generating more money through the amazing benefits of promoting your company online. On the other hand, if your company still doesn’t have a professional website, then many could argue it doesn’t exist. Well, it might physically exist, but if it’s not a click away on the Internet in today’s digital era then it basically doesn’t exist in the eyes of most people. Agree?

Having a professionally designed business website is the first step in ensuring that your company can succeed in today’s online world. Want to learn more? Read about the Top 5 must-have digital tools to take your business online.

From this point forward, let’s just assume you already have a business website. Great! “Now what?” you may ask yourself, “How can I make money from my website and generate leads?” That’s exactly what I’d like to help you with, so let’s get to it.

Intro to website and email marketing lead generation

The five basic steps for generating leads are as follows:

1) Create landing pages on your website, 2) Drive traffic to your website, 3) Attract your online visitors by offering them valuable information & tips to help them solve their problems, 4) Capture their information (convert them into leads), and 5) Follow-up with them via automated e-mails.

Published in Marketing & Strategy
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