Today we're going to be talking very briefly about the main difference between Google and Facebook advertising, so that you as a small business can understand what you should be thinking about when you're trying to decide whether you should use Google or Facebook. Let me jump right into it. Alright, so Google and Facebook, they are two different platforms, they are two of the biggest marketplaces let’s call them for doing digital advertising today. They take about 70% of all of the entire online digital advertising space which means pretty much everyone or most companies are doing their ads either on Facebook or on Google.
The first scenario is based on a search, so we all know this as search engine marketing or SEM and that scenario one where somebody has an actual problem or they want to search for something and a solution so we all go to Google and we type in whatever we're looking for. And then scenario two, in general it's what's called display advertising where you see an ad, okay, that you're not really looking for it.
So usually there used to be, back in the days, display ads; there were physical graphics that you could see. Today on Facebook, they're basically through a post, so there's a combination of text and an image and now there's also a call to action. So they are definitely different than they used to be, but in this case we're going to talk about only Facebook ads, as opposed to the rest of the other types of ads that could be... such as Twitter ads or display banners or many of the other display advertising. But, the important thing that I want to highlight here for you to know as a small businesses that, one of the most important things is that, people when they're either on Google or on Facebook, they have a totally different mindset.
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.
Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.
When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.
At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).
This didn’t evoke much surprise - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google.
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Wonder no more, as Bloominari now offers local San Diego businesses or any business around the US, the ability to add a touch of magic to their online presence on search results and Google Maps.
Through our new partnership with the top performing Google trusted and certified photographer in San Diego (out of a total of 6), we're now able to help every small, medium or large business to showcase their offices, showrooms, or any other area of their physical business on Google's search results and Google Maps listings.
Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.
This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).
Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.
In terms of reaching the most eye balls, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.
Below are some of the pros and cons of the three biggest display networks you can advertise on: