In this episode we're going to compare what are the differences between a simple drip campaign and an advanced nurturing email campaign. So let's get started with the first.
Regular simple drip email campaign usually refers to an email campaign that has set number of messages pre-defined in a specific time sequence. That means it's designed to send messages to prospects or customers at a regular interval based on certain behaviors or lead status or in this case more specifically in the most simple way it refers to creating a set of emails that are going to be sent to every user who signs up for a campaign or a list. In the simple example, let’s say that you signed up for something, the first email is going to be sent to you usually the moment that you sign up or a few minutes later and then the second email might be set on the campaign to be sent on the third day or on the fifth day so you'll get an email too let’s say on the third day and then email number three you'll get it on the day number seven for example right. What this means it's a linear set of emails that means whether you open the mail or didn't open the mail or whether you interacted with it or not, you’ll still continue to receive the rest of the emails. This is what the simple drip email campaign refers to.
Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, they can also provide your team with invaluable data-driven insights.
Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.
Any client-facing professional who has used a Customer Relationship Management (CRM) system for work understands the incredible value it can provide. These systems integrate with accounting, marketing, and other software applications. They collect all of the information you need in one easy-to-access place, and improve management’s ability to provide direction and encouragement. Of course, the system only works if people are willing to use it.
Rolling out any type of new software or platform for your company is going to have hiccups and frustrations. Since CRM touches so many aspects of your business, compatibility, versatility, and customization are crucial factors. If you attempt to implement a CRM platform that doesn’t work with your existing applications, you’re going to have a difficult time getting everything copasetic without aggravating your usual operations. A failed software launch can be incredibly disruptive, so take the time to fully investigate the capabilities of a CRM platform and the issues you’re likely to encounter with it before committing to it.
One click of the Easy Button and all the work is magically done!
Yep, we all wish that business tasks were easy. But sometimes we have to roll up our sleeves and do the hard work required. Fortunately, when you hire a marketing agency like Bloominari, we do almost all of the work for you.
Whether you’re currently shopping for a marketing agency or not – the rest of this blog post will help you understand what you need to know and understand about your business and its customers before you hire a marketing team to enhance your efforts.
Why would your company need to hire a marketing agency?
Google first announced back in 2015 that mobile searches in 10 countries, including the U.S., officially out-numbered traditional Google searches on desktops. As a result, mobile commerce (called m-commerce) has been a growing force. And businesses, large and small, followed suit.
Now, in the year 2017, having a website that isn’t mobile-friendly means kissing leads and customers goodbye. In order to stay competitive in the current market, businesses need to create user-friendly purchasing journeys and tailor user engagement based on what device is being used. If a certain company doesn’t follow this golden rule, then its competitor will, while taking customers with it.
Not only are people using their smartphones and tablets to browse the Internet, but they’re commonly on apps. In 2015, Yahoo developers put out a report showing that 90 percent of people’s time spent on their mobile device is spent utilizing apps.
While it’s necessary to make sure your company’s website is mobile-friendly, it’s equally important to ask your team if your business could benefit from a mobile app.
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.
Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.
When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.
Digital tools afford modern marketers an unprecedented level of control over their automated processes, but it’s important everything isn’t simply set to autopilot. Marketing automation is a tremendous asset, but only when used thoughtfully. Adjustments must be made frequently to accommodate changes in customer trends and company strategy. It’s vital to understand how to effectively manage your automation structure.
Automating your marketing processes, such as sending out emails to your mailing list and automatic posts to social media pages, is a fantastic way to cut down on time spent on the mundane parts of marketing. This can allow you to focus more of your effort on building your brand and growing a sphere of influence. However, if you simply set up your automations and assume everything is just fine, you’ll more than likely encounter significant issues.
If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most powerful tools you can use to convert leads to your brand.
More and more businesses are realizing how vital a “customer first” mentality is to success. Business is more competitive than ever, and consumers are more discerning in how they spend their time and their money. Relevance is crucial for making an impression on consumers today. The brands that do this best are always looking for new ways to connect with their target customers, and surveys play a crucial role in improving customer relationships.
Without it, a business cannot sustain its daily operations and would eventually fail.
One of the most important and initial steps in sales is prospecting – which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision. This step is pivotal in closing deals and as such, must be executed on time and properly to ensure success. In fact, statistics says that the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.
In this infographic, we will help you improve your prospecting process so that you can find leads that you engage with and convert into customers more effectively.
Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.
New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.