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Your marketing strategy’s success hinges on your ability to synergize multiple marketing channels.


Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.

Published in Marketing & Strategy

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising.

In this live workshop, our company's founder spoke at Downtown Works in San Diego on October 5th, 2016 about how to use Facebook via paid advertising in order to capture leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work?

We showed our live audience how in 3 easy steps.

Published in Events

Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.

In this post we'll take a look at the following news:

  1. Google's Moblie Update Slowly Rolling Out
  2. Bing will be ranking moible friendly (responsive) web pages better
  3. Bing ADs Shopping Campaings are now in Beta
  4. Instagram's new Filters, Emojicons in #Hashtags and new music channel

1. GOOGLE’S MOBILE UPDATE SLOWLY ROLLING OUT

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.

Published in News

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Published in Marketing & Strategy
Wednesday, 18 March 2015 14:02

How To Set Up Facebook Conversion Tracking

If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.

Luckily, this is easy for us to fix. Follow these simple steps to gain better insights about your company’s ad performance!

Why should I add conversion tracking to my website?

Facebook conversion tracking helps you understand:

  • How many ad-referred visitors are taking action on your website
  • Which ad or boosted post is leading to the most conversions

Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct result of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.

All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:

  • Purchases of product are tracked via visits to an unique thank you page.
  • Sign-ups for a mailing list are tracked via visits to an unique thank you page.
  • Views of a key page, like a unique whitepaper download page, are tracked by visitors to that specific page.

You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.

How do I set up Facebook conversion tracking?

  1. Go to Conversion Tracking and click on create a pixel.
  2. Facebook will ask you what kind of conversion you’re tracking. Select from Checkouts, Registrations, Leads, Key Page Views, Adds to Basket, or Other Website conversions.
  3. Give your pixel a name that you’ll remember.
  4. A box will pop up called view pixel code. Copy its contents.
  5. Go to the page you’re using to track that conversion and paste the code inside the and tags. Save the page once you’re done.
Published in Marketing & Strategy

The Most Obvious Choice Might Not Be the Best One

Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.

This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).

Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.

In terms of reaching the most eye balls, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.

Below are some of the pros and cons of the three biggest display networks you can advertise on:

Google Adwords

Pros:

  • Most popular search engine (by far) accounting for 67% off all online searches
  • Younger, savvier internet users (in general)
  • Biggest content network & more ad extension (for adding business contact details, etc.)
  • More intuitive interface and easier to set up

Cons:

  • Most expensive (also by far)
  • Less affluent searchers (when compared to Bing / Yahoo)
  • Slightly lower conversion rates (also when compared to Bing / Yahoo)
  • Very unforgiving if your account gets suspended
  • Lower quality scores for sites with affiliate links

Published in Marketing & Strategy
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