Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.
Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising.
In this live workshop, our company's founder spoke at Downtown Works in San Diego on October 5th, 2016 about how to use Facebook via paid advertising in order to capture leads.
You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work?
Let's highlight what's happening in today's Internet marketing world, and how it may affect and benefit your small business marketing.
In this post we'll take a look at the following news:
Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching at that time were left ...well disillusioned with the lack of a dramatic or even in some case a noticeable change in mobile traffic.
This post is the continuation of our previous post “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.
Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:
At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.
Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.
Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?
First, let us recommend that you divide your marketing efforts into two stages.
Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.
First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.
Recommended allocation of your marketing budget to build your professional small business website:
If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.
In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.
If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.
Luckily, this is easy for us to fix. Follow these simple steps to gain better insights about your company’s ad performance!
Facebook conversion tracking helps you understand:
Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct result of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.
All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:
You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.
tags. Save the page once you’re done.
Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.
This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).
Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.
In terms of reaching the most eye balls, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.
Below are some of the pros and cons of the three biggest display networks you can advertise on: