When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.
Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost you’re comfortable with.
Don't know where to start? Review these five options for making a logo and building your brand:
Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.
Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!
Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.
The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. Decades ago, we were restricted to what information was accessible to us though our limited resources and connectivity, but mobile phones, the Internet, social media, and many other technological developments have made it so that information is now readily available for us at the tip of our fingertips. Not only that, but finding these data has become faster, more accurate, more updated, and more accessible – no longer are we restricted to what is available in our surroundings at present.
This growing phenomenon is changing the face of consumer and business decisions. The evolution of customers as more tech-savvy individuals that demands almost-instantaneous delivery of what they want is not only affecting what businesses and industries should deliver to them, but on how to market products and services as well.
This is where the value of a great User Experience (UX) comes into focus – and will be substantial for the success of business in this rapidly and ever-changing marketplace. User experience is growing to be a major deciding factor for consumers in terms of what business to transact with, mainly because they are looking for the most comfortable or smoothest experience. This isn’t a new concept, but is gaining more attention in this digital age as it is a drastic shift in medium.
The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.
Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"
Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.
If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!
Photography and visuals help to quickly communicate to your target market, and can create a magical, speedy sense of connection. With a photograph, a consumer can quickly understand why they should be interested in something, how they make connect with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more.
Advertising agencies are self-contained structure. Within the advertising agency, there are departments and people, all essential to the movement of client projects and overall success of the agency. One department cannot work without another, as they are all interconnected and dependent on each other.
Think of an ad agency as a chair. The agency as whole, as an organization, is the seat. It’s the part of the chair people take most notice of; it’s where clients sit and relax. The departments are the legs, the support system. Like a chair, if one leg fails, the whole agency falls. In most agencies, these four legs, or departments:
Creative is responsible for creating the ads, from concept to final product. Within the creative department, there are designer and art directors, who are responsible for visual elements, and copywriter, who are responsible for coming up with wording. The accounts department creates a “creative brief”, or a document communicating the client’s project requests, which is then given to the creative department. The creatives then execute a concept, based on the creative brief, with several rounds of client revisions. Once the project exceeds clients’ expectations, the creative department packages the project in digital formats, which can be used for printing, TV broadcasting, digital advertising, and so on.
The accounts department acts as the liaison between the agency and the client. If the client requests a change to a project, account executives are responsible for passing on the information to the creative department. For example, if the client requests a color revision on an ad, the account executive assigned to that client, will inform the designer of the requested change. Once the revisions have been made by the creative department, the account executive will deliver the revised project the client, until completion.
This is one of the greatest questions small businesses ask themselves when they’re in need of building their online web presence. As most of you already know, building a website for a company is a crucial step in order to exist in today’s digital world.
Today, if your company doesn’t have a website, it’s is just as bad as if your office doesn’t have a phone number where they can reach you. In short, building a small business website or personal web page is crucial to the marketing and branding of you or your company.
There’s a couple of things you should think about and consider before you jump to any conclusions. Let’s take a look:
Based on your answers to those three key questions, you should be quickly able to decide who should build your website. If you time is more valuable to grow your business and brand, for sure hire someone. If you’ve got time to spare and want to be adventurous and save some money try to build your own!
Recently we unveiled for you part 1 of our feature 20 Unignorable Rules of Graphic Design adopted from Timothy Samara’s Visual Elements: A Graphic Style Manual. If you missed it you can find it here. In this second half of the article, I will break down for you ten more unignorable rules that constitute graphic design. As always remember that these rules aren’t set to never be broken no matter what. Rather, when you do choose to break them do so with a specific intent in mind to better convey your message. On that note, happy designing and let’s get started!
Artists often create for themselves, but as a designer you create for everyone else. Your audience must know what it is you are trying to say with those shapes and lines and colors, not just a few ‘enlightened’ folks. Your designs are ultimately being used to promote a concert or relay instructions in a manual or something else communicative. While you should most definitely leave your own creative mark on every piece of work, you will be ultimately judged by how effectively you convey the message, not how pretty your piece looks.
If it’s your intention to make your piece look dull and lifeless, then by all means align everything with equal proportions using the same color, shape and typeface. On the of chance you want to give it some actual life (which hint, hint you should always be doing), move things arounds and squish some elements together. Give the viewer’s eyes some curves to follow by creating a breathing, flowing piece ramp with contrast and density.
A person’s impression of what’s ‘good’ or ‘bad’ design generally is picked up through education and experience. Accumulated from the multitude of designers and critics who came before them, most criteria inevitably boils down to personal preference. Some are aesthetically based, like “asymmetry is more beautiful than symmetry,” or “a neutral typeface is all you need.” Other factors are more functional, such as “never reversing a serif typeface on a solid background if it’s less than 10 points.”
All rules are meant to be broken, but they should never be completely ignored. This set is not intended to be a definitive checklist to making good design. It should, however, provide points to be considered in every creative project you take on. Adapted from Timothy Samara’s Design Elements: A Graphic Style Manual, here are
Every, every, every design you ever make must have a meaning behind it. Plain and Simple. It doesn’t matter how beautiful your art is or how creative your graphics look. If your design doesn’t contain a story, an idea or a message you are trying to convey, it isn’t graphic design. It’s just pretty pictures on a page. Tell us something with your work.
Form carries meaning. No matter how simple or abstract that form may be, form that doesn’t match up communicates conflicting messages to your audience. Experiment with different shapes, details, colors and effects, and explore how they all can work together to support your message. Without keeping your message in mind, your work runs the risk of simply becoming a collage of graphics no longer qualifying as communicative design. Everything the viewer sees should be there for a reason.
Every small business wishes that it had unlimited resources to do whatever it desires in order to grow. Whether a company wishes to create a new product, build things faster, make bigger marketing campaigns, attend more tradeshows, or develop a bigger brand, the reality is that everyone’s resources of time and money are always limited.
With this in mind, the constant question businesses ask themselves is: How can we stretch every minute of our time and every penny of our dollars to still show the same power, products quality, brand equity, leadership, expertise, and trusted perception as our main competitors who probably have larger budgets, bigger teams, maybe more experience and been around for longer?
Want to learn how a small business can be perceived to be greater than it really is?
The short answer is: Use the power of today’s digital marketing age, quality design, technology and branding techniques to make everyone believe that your company is one of the “big players” in your industry. Let’s take a deeper look at how this can be achieved.