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Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Published in Marketing & Strategy

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.

Published in Marketing & Strategy
Wednesday, 18 March 2015 14:02

How To Set Up Facebook Conversion Tracking

If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.

Luckily, this is easy for us to fix. Follow these simple steps to gain better insights about your company’s ad performance!

Why should I add conversion tracking to my website?

Facebook conversion tracking helps you understand:

  • How many ad-referred visitors are taking action on your website
  • Which ad or boosted post is leading to the most conversions

Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct result of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.

All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:

  • Purchases of product are tracked via visits to an unique thank you page.
  • Sign-ups for a mailing list are tracked via visits to an unique thank you page.
  • Views of a key page, like a unique whitepaper download page, are tracked by visitors to that specific page.

You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.

How do I set up Facebook conversion tracking?

  1. Go to Conversion Tracking and click on create a pixel.
  2. Facebook will ask you what kind of conversion you’re tracking. Select from Checkouts, Registrations, Leads, Key Page Views, Adds to Basket, or Other Website conversions.
  3. Give your pixel a name that you’ll remember.
  4. A box will pop up called view pixel code. Copy its contents.
  5. Go to the page you’re using to track that conversion and paste the code inside the and tags. Save the page once you’re done.
Published in Marketing & Strategy
Wednesday, 18 February 2015 16:00

Facebook Boosted Posts Vs. Ads

 

Facebook Advertising: Should You Use Boosted Posts, Ads, or Both?

Many small businesses are looking to Facebook as a cost-effective way to get their content, deals, and offers in front of new potential customers. In this blog post, we’ll walk you through the two main ways of advertising on Facebook — boosted posts and ads — and give you the knowledge you need to get started!

Boosted Posts

If you’ve posted anything to your business’ Facebook Page, you’ve probably seen a blue button, reading “Boost Post,” in the lower-right corner of each post. Clicking on this button will begin the boosted post creation process.

Boosted posts enable you to easily get a larger audience for a single specific Facebook post. Since you can include as much or as little information as you want in your post, you can make your paid content very informative. You’ll instantly see how many more people you can reach with a boosted post than an unboosted post.

Spending Options: Total budget. Facebook will automatically optimize your spend.

Audience Options: Boosted post audience options prioritize connections to your Page. You can choose people who like your Page only, people who like your Page and their friends only, or people you select through targeting certain geographic locations, age-ranges, and interests.

Location Options: News feed, mobile news feed, and right column.

Results:Page post engagements, a catch-all term that includes things like:

Published in Marketing & Strategy
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