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Tuesday, 02 May 2017 07:20

Everything You Need to Know About Mobile Storytelling

Hello Bloominari fans! It’s Amanda and I’m back with some more knowledge bombs from SXSW 2017. Today I’m sharing the best tips straight from video powerhouse Soulpancake and I can’t to get you started on making vertical videos.

SXSW brought together Soulpancake, a Pretty Little Liar, and go90 by Verizon to dish on what’s new in mobile and vertical storytelling. Before jumping into the panel attendees were treated to a pair of new headphones and an intimate previewing of Soulpancake’s new vertical video series.

After the viewing the panel settled in and schooled us on mobile storytelling. Below I share everything you need to know about mobile storytelling.

1. Use social platforms

Each platform is different and content should be created as such. Tyler Blackburn of Pretty Little Liars spoke about other members of the cast would be doing Snapchat filters while another member would be doing Instagram selfies. He felt a big key of Pretty Little Liars social media domination was that they catered to each social platform individually.

2. Create personalized content

Ivana Kirkbride of go90 by Verizon was quick to point out that no longer can you create one piece of video marketing content and splice it to fit into 15 or 30 seconds spots. You need to create personalized content and not just for platforms but for audience segments within those platforms. Netflix is a key example of personalized content.

3. Step up interaction

Community engagement is just as important as ever and that is even true with mobile video. Last fall Pretty Little Liars producers and cast hosted a Facebook Live to announce the final season; they included a Q & A and a sneak peek of the final season trailer.

4. Wide open distribution

The mobile world is your oyster when it comes to distribution. If your focus is to distribute content on YouTube, you can use other social platforms to drive traffic back to YouTube. Soulpancake uses this approach and has over 2,000,000 subscribers while go90 is for streaming on the go using an app.

5. Know your limitations

You’ve got enough content for a daily video and you can’t wait to get started. Hold your horses, stop and think. Do you have a team to handle each video from concept to production to promotion? Be realistic about what you can create and scale down as necessary. Just be sure to create something.

6. Create for mobile

When using your phone you hold it vertically and content should be created for that view. Think about how you use your smartphone and create video content around that. Starbucks was creative in using a user story to create a vertical friendly video.

7. Use creative rotation

All panelists stressed on the importance of creating something new or providing a rotation of videos. Avoid creating all tutorials or only vertical videos but focus on mixing it up. Create video content people will watch for hours not ads stressed go90.

8. Measure and use data

The numbers never lie and video metrics are very detailed. Most platforms will break down views to the second and this will help you create videos to match what your audience is seeking. Your video content doesn’t need to be short to convert, it needs to tell your audience a story.

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Amanda Nelson

Amanda Nelson is a social media expert, video enthusiast, and entrepreneur. Amanda founded Jupiter Production House in 2014 to offer full-service video production and social media support to nonprofits & purpose driven companies. She has over 10 years’ experience in social media and public relations at TEDx America’s Finest City, SDX - San Diego Ad Club, Sundance Film Festival and the American Film Institute Film Festival. She was nominated for 2016 Women Who Mean Business Awards and speaks regularly on the power of social video storytelling.

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