Brand loyalty and customer loyalty may sound similar but they are very different concepts. However, both terms are related to customer retention. Without these two concepts, a brand/ product cannot retain its customers. There’s a lot more to the brand loyalty vs. customer loyalty debate, but before that, here’s a sneak peek into the upcoming text.

In the upcoming part of the article, we will establish the difference between brand loyalty and customer loyalty, the pros and cons of both the marketing concepts, and how marketers perceive both in light of the stats they produce. So let’s get started: