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Niraj Ranjan

Niraj Ranjan

Niraj is the founder of Hiver, an app that turns Gmail into a powerful customer support and collaboration tool. Niraj works on programming, customer support, and sales, and also contributes to design and UI.

Marketing automation, as the name implies, is a software tool that automates your marketing activities. In fact, it is as much a productivity tool as it is a marketing tool.

You get to automate repetitive, predictable, and boring tasks and in turn - save a lot of time; you can then use this time to focus on more important aspects of running a business such as strategy, and planning.

In fact, 49% of companies use marketing automation, according to Emailmonday.

The real problem, though, is that most marketers don’t realize the full potential of an automation tool. This is sometimes due to the mistakes and wrong assumptions we make when dealing with marketing automation in general.

Here are some such mistakes you should stay clear of in order to get the most of your tool:

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