Susanna is a content and social media marketer. Together with her brother Jonathan she runs TheSocialMs. They teach entrepreneurs and small businesses how to generate traffic from social media. Susanna is a huge fan of huge dogs and loves everything outdoors. You can also follow her on Twitter.
In content marketing and social media, your headline is what will decide if your content spreads. Whether people click on your links and visit your content depends on your headlines – for the simple reason that your headline is often the only piece of your content that people see before they decide to click or not. You can invest all your money in your content – if your headlines suck, so will your social media and content marketing results.