I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design.
Artificial Intelligence is Making Great Strides in the World of Online MarketingThe age of artificial intelligence has arrived, but it looks a little different than what we predicted. Bots are showing up everywhere to use their automated technology to perform simple tasks. They have the ability to interact with humans and respond to requests so employees don’t have to.
Lead scoring is an effective tool in the marketing and sales process, yet many companies are not using it.
By scoring prospective customers, you can develop more effective targeting strategies to maximize conversion rates.
Learn about the basics of lead scoring to increase the efficiency of your lead generation tactics.
Lead generation is vital to the growth of a business.
Actively pursuing leads through an effective marketing strategy is a great way to increase conversion rates and ROI. Some strategies have proven to be effective, but a few missing elements could cause potential leads to slip away.
There are several common mistakes companies make that can hamper their lead generation attempts.
CRM and marketing automation software are popping up all over the blogosphere. Many eCommerce and customer service oriented sites are using these systems to improve efficiency, but many are asking: what are they, what do they do and how do they differ?
Have you heard of the best CRM + Sales & Marketing automation software for small businesses?
In case you haven't heard, AgileCRM is one of the best and most complete web-based CRM (Customer Relationship Management) system + business automation software that exists for entrepreneurs, family businesses, local small companies, or any organization on a tight budget who wants to keep it's monthly software costs as low as possible.
As a small business ourselves, we've been in the constant lookout for finding the best value for our money when it comes to investing on monthly Software-as-a-service sales and marketing apps. Before we switched to AgileCRM in January of 2016, our marketing agency was using Solve360 as our main CRM + project management tool. Solve360 was great, but we knew we needed a much better CRM system that included E-mail marketing automation and more advanced tools for a modern and technology savvy company like ours.
As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.
Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions to your brand.
Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage.
Marketing automation is a tricky area for many marketing pros, but it’s important to understand the potential automation has when executed well. Email marketing has been a staple of the marketing world since the dawn of the internet, but many marketers unfortunately overlook its lasting potential, especially when you curate your automation to your readers’ actions.
Many companies rely on very basic forms of automation such as receipt emails after completed transactions, confirmation emails after customers perform specific actions, support ticket information, and other basic automatic messages. A drip campaign takes automation a step further and leverages automation as a more valuable marketing tool.
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.
Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.
When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.
Welcome to Marketing Fridays Episode Number 6!
Today, I am going to be introducing you to Zapier.com, which I believe is like your web automation genie. It’s a really important part of what I have been talking about previously and it is also important for you to understand in order to really do a lot of great marketing automation in the future episodes that we’re going to be talking about.